Olympic Broadcast Services
Samsung Galaxy S24 Ultra to Improve and Open Up Olympic Broadcast and Viewer Experience in Paris 2024
Samsung Electronics, a Worldwide Olympic and Paralympic Partner, said today that it will work with the IOC and Olympic Broadcast Services to transform the Paris 2024 broadcast experience for spectators and fans. Samsung Galaxy S24 Ultra will shoot and share unprecedented imagery to open the historic Opening Ceremony on the Seine River and the Olympic Games’ sailing activities.
Samsung, the Official Smartphone and Computing Equipment partner of the Olympic and Paralympic Games, will use 5G connection to bring these iconic celebrations and competitions closer. Samsung Galaxy innovation will power this new outlook, helping Paris 2024 deliver on its commitment to be the most open Games ever and continuing Samsung’s tradition of innovation for the Olympic and Paralympic Games.
“In an increasingly connected society, Samsung Galaxy mobile technology has deepened and transformed users’ relationships with the world, wherever they are. As a Worldwide Partner for over three decades, they know how crucial it is to develop and facilitate meaningful relationships at the Olympic and Paralympic Games, said Stephanie Choi, EVP & Head of Marketing of Mobile experience Business at Samsung Electronics. Samsung was thrilled to work with the IOC and Olympic Broadcast Services to produce high-quality footage that will be part of a number of firsts at Paris 2024 and bring fans home and onsite closer to the excitement.
A month from now, the Olympic Opening Ceremony will be held outside a stadium for the first time. Paris 2024 will see 10,500 athletes sail down the Seine River in boats for each national delegation in the most open and accessible opening ceremony ever. From the Austerlitz bridge, the iconic procession will go six kilometres through Paris’ core, passing some Olympic Games venues before ending at the Trocadéro.
Galaxy S24 Ultra Offers Front Row Games Viewing
Samsung will place almost 200 Galaxy S24 Ultra smartphones at the bow and sides of each of the 85 athlete vessels at the opening ceremony to bring viewers at home closer to the action and give them a glimpse of athletes’ emotions. Orange, Paris 2024’s official mobile network provider, will transmit Galaxy S24 Ultra HDR footage over a private 5G network. The first 5G independent network in France will be created by Orange installing more than a dozen 5G antennae along the Seine to provide fans worldwide with a seamless 5G watching and networking experience.
Samsung will place the Galaxy S24 Ultra on each sailing competition boat in Marseille, allowing spectators to race alongside their favourite Olympians and gain a true sense of participation.
This presented new challenges and months of research, development, and testing with the Olympic Broadcast Services and Orange to ensure video quality and connectivity across various bodies of water and weather conditions, which can be very windy with huge waves or very hot and sunny. Samsung and its partners used the Galaxy S24 Ultra‘s optical image stabilisation (OIS), increased transmission power, and installed relay towers on the pursuit boat to ensure a smooth livestream.
As host broadcaster of the Olympic Games, we’re tremendously delighted about this relationship with Samsung, which will provide a totally original perspective of Paris 2024, expanding fans’ experience, said Olympic Broadcast Services CEO Yiannis Exarchos. Samsung’s latest mobile innovation will let millions of fans worldwide experience the Opening Ceremony and sailing competitions with their favourite competitors in real time.
Samsung’s Longtime Games Contribution
This announcement continues Samsung’s long-standing partnership with the IOC to advance digital transformation and deliver cutting-edge technology during the Games by bringing the newest mobile innovations to athletes, fans, and communities. The original ‘Call Home’ programme allowed roughly 2,500 athletes to call their relatives back home for free in 1998, when mobile phones were scarce. Wireless Olympic Works (WOW), the first official mobile Olympic information service, followed.
The WOW app was offered to Olympic organisers using Samsung-supplied Palm OS phones in Athens 2004 and later made public in Vancouver 2010, giving fans with the latest Games-time updates on their phones.
Samsung has helped athletes and staff communicate at the Games in addition to pushing mobile innovation. Since Nagano 1998, Samsung has given athletes and staff around 120,000 mobile gadgets.
About Samsung’s Olympic Participation
Samsung became a Worldwide Olympic Partner in Nagano 1998.For 25 years, athletes and spectators have put their faith in Samsung’s cutting-edge mobile technology to take the Olympic spirit global and shape the digital future of the Games in Paris 2024 and beyond. Our forty-year involvement with the Olympic Movement comes to an end in Los Angeles in 2028. Samsung’s strategic developments in computer technology and wireless communications, including 5G, VR, AR, and AI, will revolutionise the Olympic Games experience.
About Samsung’s Paralympic Participation
Samsung is an IPC Worldwide Partner in wireless communications and computing devices. Since the 2006 Paralympic Winter Games in Torino, Samsung has proudly supported the Paralympic Movement and allowed competitors and fans worldwide to share the thrill and inspiration of the Games through its transformative mobile technology. Samsung will celebrate its Paralympic Games commitment through Los Angeles 2028 with innovative mobile and computing experiences powered by purposeful innovations in wireless communications and computing equipment, including AI, VR, AR, and 5G.
