IBM Watson Assistant for Fertility Care

In this article investigate how IBM Watson Assistant might help Ovum Health improve its fertility care offerings.

Alice Crisci is a campaigner for health care, a business owner, a cancer survivor, and the mother of a child whose conception was made possible via fertility preservation. She has devoted her life to putting an end to the propagation of inaccurate information regarding health. She started MedAnswers and Ovum Health, a telemedicine spinoff of MedAnswers, with the intention of expanding people’s access to family-building solutions such as pre-pregnancy, prenatal, and postnatal healthcare.

Scheduling Tools with IBM Watson at Ovum Health

Ovum Health’s platform offers diagnostic tools, clinical decision support, enhanced laboratory testing, and analytics for the purpose of delivering an individualized strategy for a healthy pregnancy. Crisci came to the conclusion that it was time to recruit a partner so that Ovum’s web and mobile app-based chat and scheduling solution could be scaled using AI. This decision was made in light of the fact that the generative AI boom was in full action.

Using IBM AI capabilities to open the network’s digital entrance door

Following an extensive review of a large number of products and partners, Ovum selected the IBM Ecosystem and the IBM Watson Assistant in order to develop a transformational digital solution that could be provided to patients regardless of their location. IBM assisted Ovum in the process of integrating watsonx Assistant into their website as well as their mobile application, which is known as FertilityAnswers Bot.

Ovum has consulted with a group of board-certified healthcare professionals to answer personal and confidential inquiries about fertility that are addressed by the bot. The system also includes a component for scheduling, which gives patients the ability to arrange medical visits in states where those appointments are available.

The bot is able to connect with patients at scale while preserving the care and empathy of a healthcare professional because there are over 67,000 registered users of FertilityAnswers iOS and Android on Ovum Health’s free question-and-answer platform. Since 2017, the network of more than 400 medical professionals that makes up FertilityAnswers has been responding to anonymous user questions. Despite this, the firm has been concerned about scaling their volunteer-based approach.

Ovum Health’s FertilityAnswers App for iOS has been enhanced thanks to a partnership with IBM. The IBM-powered bot is now driving the first question-and-answer interaction for app users. Ovum Health’s content library contains 18,000 user-generated questions with clinically validated responses provided by multidisciplinary reproductive experts engaged by Ovum. The “Ask a Question” button in the app, which has recently been integrated with the capabilities of IBM watsonx Assistant, includes the first 150 questions and answers from the library.

The FertilityAnswers Bot is a strong tool that assists individuals who have issues regarding their fertility in obtaining the information they require to assist them in making decisions regarding their healthcare. It is a convenient and private way to acquire clinically validated answers to queries regarding fertility, and it can also connect people with the appropriate medical care providers in the Ovum Health network, which in some states accepts both Medicaid and commercial insurance.

A non-coding approach with long-term technological advantages

When IBM collaborates with partners like Ovum, they assist stakeholders in calculating the return on investment (ROI) that will result from incorporating IBM’s AI technology into their products and services. IBM also assists partners in bringing that technology to market. FertilityAnswers Bot was born out of a collaborative effort between IBM and Ovum Health to develop a no-code platform for an artificial intelligence assistant that makes use of natural language models.

Ovum was able to fully incorporate watsonx Assistant into its web interface and iOS app in less than two months because to the use of a no-code platform as the base of the FertilityAnswers Bot. The business anticipates expanding the size of its user base in a way that was previously impossible to do so. In addition to this, Ovum anticipates being able to drive appointment setting for its telemedicine clinics.

Ovum is continuing to collaborate with IBM to develop innovative products that are powered by AI. Ovum and other early-stage firms that are creating new AI solutions are provided financial support by IBM through the Build Fund, which is administered by IBM.

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