Apple is creating a generative AI version of Siri
According to insider sources, Apple is developing a new generation of generative AI experiences for their software lineup. The software engineering team has big plans to release major changes to Xcode, Keynote, Siri, Apple Music, and its own LLM Ajax, called “Apple GPT,” early next year.
In order to handle AI, Apple’s senior vice presidents in charge of AI are thinking about using a hybrid deployment strategy in the upcoming iOS version, combining cloud-based infrastructure with on-device hardware acceleration.
The generative AI of Apple Apple Music, Xcode, Siri, and more updates
Naturally, the most exciting development for most fans is the confirmation of an AI-powered Siri. As of right now, Siri incorporates artificial intelligence (AI), however there is still a lot of ambiguity about it. At its core, Apple’s mobile assistant is an information recall (IR) system rather than an artificial intelligence (AI) chatbot like ChatGPT.
While the latter creates original language that may not have been previously, the former uses web crawling to gather the most pertinent pre-existing information. Artificial intelligence is not generating; instead, it may be used to accelerate the crawling process or improve the relevance of material that is recalled. While generative AI, by definition, creates an output (generate and remember are not synonymous), this addresses the issue of data processing.
What therefore is to be expected from a fully creative AI Siri? Finally, the voice assistant will be able to respond in real time, just like everyone’s favourite AI chatbot, ChatGPT from OpenAI. In fact, it has been claimed that the LLM (long language model) being created for this reason is internally known as Apple GPT!
The generative AI movement is led by Apple executives Craig Federighi, SVP of Software Engineering, and John Giannandrea, SVP of Machine Learning and AI Strategy. Eddy Cue, SVP of Services, has joined the senior vice presidents, who directly report to Apple CEO Tim Cook, as reported by Bloomberg’s Mark Gurman.
The tech giant allegedly views the sudden AI frenzy plaguing the market as a “pretty big miss,” which has caused Federighi’s team “a lot of anxiety.”
Xcode for Mac and Ajax
Apple is hard at work on developing Ajax, a huge language model, in addition to a more intelligent version of Siri. All of the natural language processing (NLP) functions that we have fast come to anticipate from rivals ChatGPT, Bing Chat, and Google Bard will be able to be performed by the AI model.
Ajax will also have the ability to create and read code. This coincides with an upgrade to Xcode, the company’s proprietary software engineering environment. “Integrated development environment for macOS, used to develop software for macOS, iOS, iPadOS, watchOS, tvOS, and visionOS” has been Apple’s moniker since 2003.
Automatic text generation
For many years, autocomplete has been a typical feature of contemporary messaging apps. Nevertheless, the latest AI improvements will start to boost sentence auto-completion in 2024 with Siri and Apple’s own Messages app.
Playlists created by AI on Apple Music
In 2024, Apple will apply AI to its music streaming service, making it possible for it to make playlists in the same manner as Spotify. Playlists created automatically will curate music to complement playlists that you have personally assembled.
Is Apple’s entry into the AI race too late?
Meta has just lately caught up to the AI competition with a similarly extensive range of generative AI solutions. These goods and services include generative AI stickers, AI chatbots that will be available on Facebook, Instagram, and WhatsApp, and AI-generated advertisements. Apple could utilise Meta AI Studio, an LLM creation platform that lets other companies create their own unique AI models, for all of the projects it has planned.
As with every previous tech behemoth before them, Apple will, of course, create everything from scratch inside to maintain complete control and legal ownership. Although it would be naive to believe that any of the major tech companies in the globe were unaware of machine learning technology before to OpenAI’s November 2022 release, the Mac maker has already given every rival a several-month advantage in the consumer market.
It will get harder to keep up with each week that goes by because Tim Cook’s company hasn’t released an AI chatbot.
Apple is the latest big firm to enter the AI battle, following in the footsteps of Microsoft (via its partnership with OpenAI), Google (and its parent company Alphabet), Amazon, Baidu, Adobe, IBM, NVIDIA, and AMD.
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