The travel experience redefined by voice-activated generative AI
Artificial intelligence is used by Snapdragon Digital Chassis to help drivers
Automakers have been rethinking the future of transportation for a while now, and the foundation of this vision is software and artificial intelligence (AI). A new generation of generative AI that was made popular by the release of ChatGPT is currently changing the cockpit. Conversational digital assistants are starting to make use of this cutting-edge technology to develop unmatched in-cabin experiences and strengthen existing consumer ties with automakers.
Voice technology’s benefit
Nowadays, speech technology is a standard feature in the majority of new vehicles as they leave the factory. Additionally, because talking is quicker than typing, voice may be the most useful interface in this emerging world of generative AI, resulting in less attention and safer driving situations.
We frequently use phrases like “navigate home,” “turn up the heat,” and “call mom.” These voice commands serve as a good foundation for more complex requests, such as “Take me on the most scenic route and point out some beautiful spots along the way,” or “Place an order from my favourite Italian restaurant to arrive at my door just after I pull into the driveway from picking up the kids from soccer practise.”
Automakers and service providers can stay connected to their customers throughout the lifecycle of the car by using AI models that have been retrained in the cloud for use cases particular to the automotive industry to drive higher levels of engagement.
Combining cutting-edge software with high-end hardware
Naturally, a large portion of routine queries may be efficiently processed on-device, enabling AI providers and developers to benefit from edge processing for cost savings as well as performance, personalisation, privacy, and security advantages. Digital assistants can access more of the user’s personal data (applications, services, payment information, etc.) as well as more sensor data from the vehicle (cameras, lidar, C-V2X, etc.) when processing occurs safely on the device.
Cloud connectivity is still necessary, though, for real-time data like traffic and weather reports, nearby attractions, shared calendars, and, at least for the time being, the generative AI capabilities that customers are increasingly favouring.
“Generative AI in auto will also be the proving grounds on how to best create a hybrid AI solution that takes advantage of in-vehicle execution for basic functions that require real-time interaction with the complex models residing in the cloud; that combine information from the vehicle and potentially from other vehicles, infrastructure systems, and other data sets,” says Jim McGregor, Principal Analyst at TIRIAS Research.
The system will frequently combine in-vehicle and cloud AI processing, transforming the car into the ultimate intelligent autonomous platform.
Future generative AI capabilities might be entirely on the smartphone. The potential for AI-driven experiences in vehicles will increase as more processing moves to the edge. With generative AI, digital assistants will be able to develop material that is relevant to each unique user, taking personalisation to a whole new level and opening up a world of possibilities for user-generated content in next-generation automobiles.
Realising in vehicle generative AI
Few businesses can readily construct the new system we’re describing, which fluidly switches between generative replies and numerous real-time data sources. It involves understanding of how people normally use speech technology in their vehicles, familiarity with AI, and voice technology.
Because of this, SoundHound and Qualcomm Technologies, Inc. are collaborating to introduce SoundHound Chat AI for Automotive to the Snapdragon Digital Chassis concept car in order to show off the amazing possibilities of what generative AI integration can bring to automobiles.
SoundHound Chat AI for Automotive, the first voice assistant with generative AI capabilities, enables automakers to offer novel user experiences. Through this platform, users can ask just about any query and get an answer from a system that can consult more than 100 different informational domains, including any third-party Large Language Model, while intelligently arbitrating to get the most pertinent answer.
This new demo will use the Qualcomm AI Stack and industry-leading performance per watt hardware with SoundHound’s edge and cloud products to enable dependable and swift, free-flowing conversational queries. It is powered by the Snapdragon Digital Chassis and scalable AI-based Snapdragon Cockpit Platform.
Automakers have the chance to completely reimagine the travel experience because the technology is already here and readily accessible. Automakers can empower the whole transportation ecosystem to position itself at the very centre of how people live, work, and transact for years to come because of their unique position to promote usage and confidence of these systems.
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