You can utilize search ads to ensure that potential customers see your brand, think about your services, and take action because Google receives billions of queries every day.
Begin using search advertisements
When consumers search for what you have to offer, Google Ads makes it simple to appear. Learn how to begin using search advertisements by tapping into these modules.
Use search ads to reach the appropriate audience.
Keywords
Connect with people who are looking for your company
For answers about what to do, where to go, what to buy, and how to do things, people are continuously using Google Search. You are more visible when people search for what you have to offer with your keywords.
To get relevant searches, pick the appropriate terms
Keywords match the terms consumers are using to find you in your adverts. Make the most of Google’s AI by combining broad match with smart bidding to reach more relevant searches that are likely to meet your objectives.
Bids
Fulfill your performance objectives
Auction-time bids are used by Google Ads to decide which ads to display. Setting reasonable bids for your company will help you reach more potential clients and achieve your objectives.
With Smart Bidding, you can set exact bids for each search
Bidding allows you to stay inside your budget and interact with clients. Machine learning is used by Smart Bidding to automatically establish bids that will help you save time, maximize ROI, and meet your performance goals.
Ads
Emphasise your goods and services
Make contact with potential clients at the right times. When users search on Google, you can use search advertisements to personalize your message and highlight your offerings.
Show the appropriate message with search advertising that are responsive
Google’s AI-powered responsive search ads can help you target the right audience. Use photos and sitelinks to improve your ads.
Enhance Search Ads’ ad performance with Travel Feeds
To help you reach more travelers, Google makes it simpler to access the rich data in feeds, including pricing and photographs.
Millions of people use search ads every day to plan their trips, look for hotels, and research places. Advertisers have expressed a need for further chances to use Travel Feeds in Search Ads to provide prospective travelers with the most current and pertinent information. All hotel marketers can now display feed data in this ad format, including hotels, rates, dates, ratings, and photos, as of right now. Additionally, it is experimenting with extending this format to incorporate events, activities, and vehicle rentals.
Encourage greater involvement
Click-through rates have increased by up to 20% when marketers use its entire suite of formats since it first introduced Travel Feeds in Search Ads to a select group of hotel advertisers last year. This indicates unequivocally that travelers looking for lodging are taking notice of these improved advertisements. Advertisers can more easily display their available inventory because this format makes use of extensive feed data. Prospective tourists can be confident that they can reserve the featured properties for the precise rates and times listed in these advertisements. Additionally, using the reviews and photographs to narrow down vacation alternatives is quicker than before.
In the upcoming months, it is testing extending Travel Feeds in Search Ads beyond hotels to include activities, vehicle rentals, and events. This implies that more advertisers in other travel verticals will soon be able to take advantage of dynamic feed data.
Beginning
Advertisers can now easily begin using Travel Feeds in Search Ads. Both new and existing Search Ads campaigns will automatically use pertinent data from advertisers’ travel feeds that are already linked in Google Ads. The setup process is simple and one-time for marketers without a feed link. Google Ads offers opt-out choices at the account and individual campaign levels to guarantee flexibility.
