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Samsung VXT Platform: Improving Digital Signage Management

Samsung VXT

Today, Samsung Electronics unveiled its Visual eXperience Transformation (VXT) Platform, marking a momentous occasion. By combining content creation and remote signage administration into a single, safe, and effective platform, this cloud-native Content administration System (CMS) represents a turning point in the history of digital signage. We’ll go into great detail about Samsung’s revolutionary VXT Platform and its features in this post.

The Future of Digital Signage Management

In a world where cloud migration is becoming an unstoppable trend, Samsung’s VXT Platform is a trailblazing innovation. It not only makes high-tech signage more accessible to businesses but also offers user-friendly content and remote management solutions. Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics, emphasized the importance of this advancement, stating, “VXT is an innovative step toward making high-tech signage more readily accessible, no matter where our customers are.”

Streamlined Cloud-Native Solution

Samsung VXT represents the next evolution of CMS software, building upon the success of MagicINFO. It’s tailored for seamless content creation and management of all B2B displays, including LCD, LED signage, and The Wall. What sets VXT apart is its efficient cloud portal, eliminating the need for manual software updates. Device registration is simplified with a 6-digit pairing code, ensuring quick and secure setup.

Versatile Solution for Every Sector

VXT offers a versatile solution catering to various sectors, such as retail, hospitality, food and beverage, and corporate. Notably, it has already received recognition from prominent partners like Hy-Vee’s retail media network, RedMedia. RedMedia relies on VXT CMS to manage an extensive network of Samsung smart signage screens, including the QBR-Series, installed across all of Hy-Vee’s grocery stores and retail locations.

Intuitive Content and Screen Management

VXT is designed to simplify content creation and screen management through its three CMS modules: VXT CMS, VXT Canvas1, and VXT Players. These modules enhance content creation and screen management in the following ways:


Samsung VXT CMS
  • Streamlined content management through an intuitive interface.
  • Real-time management of multiple devices.
  • Robust security features, including private certificates and customizable security solutions.

VXT Canvas1

  • What You See is What You Get (WYSIWYG)-based creative tools.
  • Support for various templates, widgets, and partner content.
  • Custom and company fonts, templates, and pre-loaded images for convenience.

VXT Players

  • Supports Tizen and Android-based players.
  • Manages multiple web elements simultaneously on one screen.
  • A web-based virtual screen for easy signage deployment management.

Furthermore, VXT collaborates with third-party system integrators, software developers, and content partners, offering users access to a wide range of content without the need for additional customization or development. Some notable Pre-Integrated Repeatable Solutions (PIRS) include VXT Art, Link My POS, Ngine Real Estate, and Ngine Automotive.

Seamless Control and Management

Samsung VXT offers compatibility with both desktop and mobile devices, accommodating the needs of a wide range of users. This flexibility allows content management anytime, anywhere. Moreover, VXT’s advanced modular architecture minimizes potential disruptions, with early warning features to detect issues before they occur, providing peace of mind to users.

Enhanced Energy Management

VXT also includes an energy management tool that provides insights into energy consumption levels. Customers can optimize their energy usage based on monthly data, adjusting settings like brightness levels and automatic on/off times to reduce costs.


Samsung is set to launch VXT globally on January 31 at Integrated Systems Europe (ISE) 2024 in Barcelona. The platform will offer various subscription plans, including monthly and annual options. Offline purchases can be made through existing B2B sales channels worldwide, with online purchases initially available in the U.S., followed by a global rollout in 2024. Prospective users can take advantage of a 60-day free trial before subscribing.

In conclusion, Samsung’s VXT Platform is a game-changer in the world of digital signage management, offering a user-friendly, cloud-native solution that caters to a wide range of sectors. With its innovative features, seamless control, and energy management capabilities, VXT is set to redefine how businesses approach digital signage.

What is Samsung VXT?

Samsung VXT is a virtual reality (VR) platform that was first announced in 2019. It is designed to provide businesses with a way to create and deliver VR experiences for training, education, and marketing. The platform includes a VR headset, controllers, and a software suite that allows developers to create VR content.

What are the features of Samsung VXT?

High-resolution display: The Samsung VXT headset has a high-resolution display that provides a clear and immersive VR experience.
Inside-out tracking: The headset uses inside-out tracking, which means that it does not require any external sensors. This makes it easy to set up and use.
Haptic feedback: The controllers have haptic feedback, which provides a sense of touch in the VR world. This can make the VR experience more realistic and engaging.
Spatial audio: The headset also has spatial audio, which creates a 3D soundscape that makes it feel like you are really in the VR world.

What are the benefits of using Samsung VXT?

Improved training: VR can be used to create realistic and immersive training simulations that can help employees learn new skills and procedures more effectively.
Enhanced education: VR can be used to bring educational content to life, making it more engaging and memorable for students.
More effective marketing: VR can be used to create marketing experiences that are more memorable and impactful than traditional methods.

How much does Samsung VXT cost?

The price of Samsung VXT varies depending on the configuration you choose. The basic kit, which includes the headset, controllers, and software, starts at around $3,000.

Where can I buy Samsung VXT?

Samsung VXT is available from a variety of online and retail stores. You can also purchase it directly from Samsung.
Click here to Buy

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