5G network features
Three UK uses cutting-edge technologies in the constantly changing mobile telecommunications industry to boost performance and raise overall service quality. Three UK is concentrating on improving the consumer experience for data services like streaming, gaming, and social media by utilizing their 5G network and the strength of AIOps. In-depth discussion of Three UK’s use of Azure Operator Insights to enhance network capabilities is provided in this blog post, ensuring that gamers receive the most dynamic and cutting-edge user interface possible.
Three UK is committed to utilizing 5G’s capabilities in order to satisfy the increasing demands of the expanding gaming industry since it recognizes the transformative potential of the technology. As the fourth-largest mobile network provider in the UK, Three UK serves almost 10 million subscribers and manages 29% of the nation’s mobile data traffic. With median download speeds of 265.75 Mbps for the first and second quarters of 2023, Three UK won the Ookla Speedtest Awards in the UK.
Improving the gameplay experience
Gamers can fully immerse themselves in virtual worlds thanks to the exceptional peak speeds and high speed, low latency capabilities of Three UK’s 5G network. In order to enable this level of performance, Three UK has installed 18,400 sites, of which 4,600 give 60 percent1 of the population high-speed 5G access.
Three UK is aware of how critical it is to make use of data insights in order to stay competitive in the telecoms sector and improve consumer experience. Three UK has access to a variety of telemetry data and metadata that can elevate network management and customer satisfaction thanks to the many petabytes of data that run through their network every day. Three UK is able to pinpoint what influences customers’ good or negative experiences and then implement highly focused adjustments by studying user behavior.
Azure Operator Insights use
There are difficulties in running a network as large and intricate as Three UK’s. Three UK has a best-of-breed strategy by integrating network features from different suppliers. Accessing data from these various sources, though, is a significant obstacle. Three UK wants to maximize the value of this data by utilizing Microsoft’s skills in data intake, processing, and analysis. The use of Azure Operator Insights, a new service on the Azure cloud platform created especially to assist telecoms carriers manage and extract useful insights from their network data, is a crucial aspect of this collaboration.
In part by maximizing the effectiveness of time-to-insight, Azure Operator Insights helps carriers like Three UK to gather, arrange, and process enormous datasets, producing useful business insights and enhancing consumer experiences. With AI, tasks that used to take weeks or months to complete can now be completed in a matter of minutes. Three UK can quickly and efficiently absorb terabytes of telemetry, event, and log data from numerous sources and vendors using this technology. Additionally, the service provides robust data analysis tools, processing for AI and machine learning, and secure data governance and sharing capabilities.
Three UK is able to efficiently analyze data using tools like Azure Data Explorer, Azure Synapse Analytics, and Azure Databricks by utilizing Azure Operator Insights. They may discover areas for network enhancement, optimize network performance using AI and machine learning models, and make data-driven decisions to improve overall service quality.
Improving client interactions
Customer loyalty promotes good long-term performance in the competitive telecommunications industry, thus it is essential to understand their demands and preferences. As a result, Three UK makes use of data insights to get a full picture of their consumers’ experiences. Three UK is able to assess the effectiveness of the user experience for particular activities by collecting and examining user gameplay statistics as well as other crucial usage information. They can pinpoint elements that lead to satisfying encounters and deal with any potential pain areas thanks to this essential information.
Three UK can identify the factors that contribute to a customer’s gaming experience being joyful or annoying thanks to the large amount of data at their disposal. With this information, they may proactively optimize their network services and infrastructure to provide lag-free gaming. Three UK can make data-driven decisions that directly and favorably affect its customers’ gaming experiences, whether they entail optimizing latency levels, boosting network capacity, or strategically deploying new infrastructure.
Additionally, Three UK adopts a comprehensive strategy for network management by including this single customer perspective into their network services’ key performance indicators (KPIs). By taking into account the performance of the entire network, they make sure that it not only takes use of the power of the individual user experience but also satisfies the demands of all users actively using the network. They can effectively manage resources, make enhancements that are focused, and implement proactive maintenance and deployment plans when it matters the most thanks to this larger perspective.
Future innovation with Three UK is being driven by Azure Operator Insights
Modern technology is used by Three UK to improve services, boost performance, and create an efficient 5G network. Three UK is able to efficiently harness the power of their data by realizing the value of data insights and working with Microsoft through Azure Operator Insights. This gives businesses the ability to make data-driven modifications, improve network performance, and give their consumers better experiences.
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