ASRock Partners With Topfeel for Versatile Mini PCs​

ASRock Mini PCs

ASRock, in partnership with Topfeel, has recently introduced six new product lines of mini-PCs targeting different market segments. The lineup includes the DeskMix, DeskMff, DeskNAS, DeskMic, DeskAIO, and DeskMax series.

The DeskMix and DeskMax series are aimed at workstation users, while the DeskMic and DeskMff are designed for mainstream consumers. The DeskAIO targets the HCI (human-computer interaction) crowd, and the DeskNAS focuses on network-attached storage enthusiasts.

The mini PCs are available with both Intel and AMD processors and come in base configurations and barebones presentations, allowing consumers to customize the devices according to their specific requirements.

The processor support specifically specified consists of:

• DeskMix: Intel Raptor Lake (H610 chipset) and Alder Lake (12th Gen).
• DeskMax (AMD): AMD Ryzen processors from the 3000-, 4000-, and 5000 series (A620 chipset).
• DeskMax (Intel): Intel B660 chipset, Alder Lake and Raptor Lake.

AMD Ryzen 3000-, 4000-, and 5000-series processors (X300 chipset) and Intel Alder Lake and Raptor Lake components (H610 chipset) make up DeskMic and DeskMff.

Specifications & Models

The DeskMix and DeskMax series are geared towards workstation users, the DeskMic and DeskMff are for mainstream consumers, and the DeskAIO is for users who interface with computers in human-computer interaction (HCI) situations. The mini-PCs are offered with AMD and Intel CPUs and are presented in basic configurations and barebones forms. The processor, memory, storage, graphics, power supply, and CPU cooler height are important elements for each series.

Main Themes and Important Ideas

Strategic Partnership and Product Diversification

• A new range of mini-PCs has been introduced by ASRock in collaboration with Topfeel, a business that specializes in embedded solutions, workstations, servers, and controllers. ASRock’s intention to broaden its customer base and increase its market share in the mini-PC space is demonstrated by this partnership.
• DeskMix, DeskMff, DeskNAS, DeskMic, DeskMax, and DeskAIO are the six different product lines that are part of the launch. A focused approach to several market segments is suggested by this diversified portfolio, which goes beyond a one-size-fits-all approach.

Targeting Specific Market Segments

• The article clearly states who the target audience is for each series:
  • The DeskMix and DeskMax are intended for “workspace users”
  • Created for “mainstream buyers” are DeskMic and DeskMff designs.
  • For “human-computer interaction, or HCI,” users, DeskAIO was created.
  • A product for “network-attached storage (NAS) consumers” is DeskNAS.
• This segmentation demonstrates how ASRock recognizes different user needs and works to offer customized solutions.

Customisation through Barebones Configurations:

• “Base configurations and barebones presentations so buyers can customize the devices for their specific needs” is the reported release date for the new mini PCs. In certain situations, this enables users to choose and install discrete graphics cards, RAM, and storage according to their preferences.

Key Features of Specific Models:

• Two DIMM memory slots for DDR4-3200 memory are featured in the DeskMix.features an M.2 interface with PCIe 3.0 x1 support.
• Accommodates a “single-slot discrete graphics card” and two 2.5-inch disks. This implies that more difficult graphical jobs or entry-level gameplay may be possible.
• Operates with a 1U Flex 250W power supply and can accommodate CPU air coolers up to 1.6 inches tall.
• Both AMD (A620) and Intel (B660) chipset solutions are available from DeskMax.
• Two DIMM slots are supported for faster DDR5-5600 memory modules.
  SFX form factor power supply are used.
• Is equipped with either WiFi 6 or WiFi 5, depending on the model.
• Supports CPU coolers with a maximum height of 2.2 inches.
• The A620 (AMD) and B660 (Intel) versions of the barebone machines are purportedly priced at $205 and $219, respectively.
• According to the new range, the “smallest devices” are the DeskMic and DeskMff.
• Instead of using standard DIMM slots, which are common for smaller form factors, use SODIMM slots.