Qualcomm Technologies, Inc. is at the forefront of AI innovation, driving the future of AI with its Snapdragon Compute Platforms. These platforms utilize a hybrid architecture of on-device and cloud processing to deliver efficient and personalized AI capabilities to customers. Qualcomm’s Snapdragon Compute Platforms are specifically designed to handle the complexities of AI models, enabling users to explore and experience new possibilities.
The integration of AI into everyday life has surged in popularity, leading to increased curiosity and interest from individuals who previously had no interest in AI. Qualcomm recognizes the importance of understanding how data inputs are processed, how AI can enhance user privacy, and how AI applications can boost creativity and productivity. The company is committed to creating a secure computing experience, and its Snapdragon-powered laptops offer three key ways to ensure data security with AI.
On-device data processing:
Traditionally, AI processing involves sending data to remote servers for analysis, which can raise concerns about data privacy, latency, and reliance on internet connectivity. With on-device AI processing, sensitive data used for AI tasks remains locally stored and processed within the device. This approach reduces the risk of data breaches or unauthorized access during data transmission to remote cloud servers.
Enhanced video conferencing features:
Snapdragon Compute Platforms, equipped with the Hexagon Processor (NPU), enable advanced video conferencing features like Windows Studio Effects. AI powers facial recognition and biometric authentication, enhancing device security and protecting personal information. For example, presence detection can automatically blur the background if users look away from the camera, safeguarding privacy during video calls. Background blur and noise suppression features give users more control over their privacy, minimizing the risk of exposing sensitive information.
Layered security with software apps:
Snapdragon Compute Platforms collaborate with partners to provide next-generation security solutions. The Hexagon processor enables intelligent security applications in real-time and always-on capacities. By establishing device integrity and enabling robust identity bindings, Snapdragon platforms, in partnership with companies like Sophos, deliver accelerated endpoint protection and intelligent threat detection. On-device AI acceleration optimizes AI-dependent applications, enhancing performance and energy efficiency.
Snapdragon Compute Platforms redefine AI-enabled mobile computing by offering efficient AI hardware and software along with comprehensive software development kits. Qualcomm is committed to collaborating with partners to bring enhanced and secure experiences to customers. Users can harness the power of AI(Advance AI Server) without compromising their security with Snapdragon Compute platforms.
