Adobe GenStudio for Performance Marketing, a new generative AI first solution that enables companies and agencies to expedite the development of global advertising and marketing campaigns, was made generally available today by Adobe. The new product tackles one of the most significant issues that organizations are currently facing: the demand for highly customized, on-brand, and effective content across a wide range of channels and regions is exceeding the supply of available resources. In fact, almost two-thirds of marketers predict that the demand for content will increase by at least five times between now and 2026 due to customers’ expectations of dynamic, interest-based brand experiences.
What is Adobe GenStudio?
Adobe GenStudio, a corporate content creation and management system, uses generative AI to streamline the content supply chain. It lets firms quickly produce, edit, and activate on-brand content across many platforms using Adobe Creative Cloud, Firefly, Express, and Workfront.
The platform ensures brand consistency while enabling flexible content creation for web pages, email marketing, and social media. Integration with Adobe’s Experience Cloud streamlines content distribution and performance tracking.
Adobe GenStudio uses AI to develop personalized and efficient content creation workflows for firms wishing to scale their digital marketing.
By utilizing pre-approved, on-brand content, GenStudio for Performance Marketing gives brands a single self-service application to produce paid social advertisements, display ads, banners, marketing emails, and more with unprecedented speed and agility. It unites marketing teams who must provide variations at scale for demanding channels like paid media with creative teams that establish the fundamental needs of a brand, such as rules for brand voice, channels, and visuals.
Generative AI-powered workflows that reduce unnecessary processes bring marketing and creative teams together crucial to delivering impactful global campaigns. Adobe GenStudio for Performance Marketing empowers their marketing counterparts to produce the large volume of content variations required to drive customer engagement, personalization, and conversion, while allowing creatives to concentrate on delivering deep creative designs that amplify a brand.
In addition to helping users ensure adherence to established brand standards, GenStudio for Performance Marketing’s robust features enable users to find brand-approved assets, generate content variations using generative AI tools like Adobe Firefly, and use third-party large language model for writing copy in emails, paid media, and display ads.
Teams will soon be able to swiftly activate campaigns and obtain immediate performance analytics thanks to extended, integrated relationships with Microsoft Advertising, Snap, TikTok, Meta, and Google’s Campaign Manager 360. This enables creatives and marketers to discover what appeals to customers and the main causes of that: Adobe’s AI capabilities can identify a variety of elements that comprise an image or video, such as the presence of people, the colors of the foreground and background, the objects in the material, the music genres, and much more.
In order to meet the demands of its clients in a variety of industry verticals, Adobe also collaborates closely with its wide network of agency partners, which includes Accenture Song, Dentsu, Havas, IBM Consulting, IPG, Media. Monks, Omnicom, Publicis, Stagwell, WPP.
The newest tool for agencies and brands in Adobe GenStudio, the company’s end-to-end content supply chain solution, is called GenStudio for Performance Marketing. It simplifies content design, production, management, activation, and measurement for marketing campaigns and tailored customer experiences. Adobe Workfront, Frame.io, Adobe Firefly Services, Adobe Firefly Custom Models, Adobe Express, Adobe Experience Manager, and Adobe Content Analytics are among the programs that fall under this category.
Brands can perform the following with Adobe GenStudio for Performance Marketing:
Locate and reuse brand-approved assets: Users can locate brand-approved assets (such as photos, logos, videos, and more) for use in marketing materials including emails, banner advertisements, paid social media posts, and display ads. Two-way sync guarantees that assets can be readily reused between campaigns without requiring brands utilizing Adobe Experience Manager Assets to start from scratch.
Produce and remix content that is consistent with the brand: Creative teams are frequently tasked with producing and modifying large amounts of content variations for their marketing counterparts. While maintaining strict brand compliance, Adobe GenStudio for Performance Marketing allows marketers to self-service repetitive chores and free up creative staff to concentrate on higher-value work.
Tools like Adobe Firefly, which generates graphics for safe commercial use, or third-party language models, which generate copy, allow users to create and remix material. In order to achieve mass personalization, the material can then be paired with various audience segments.
Preserve brand equity: Establishing and defining a brand requires annual investments of millions of dollars. Teams require firm boundaries as generative AI transforms creative production. Brand rules (fonts, tone of voice, and channel requirements) can be uploaded and standardized in the new application together with pre-made templates. AI-powered brand check technology automatically examines produced content and notifies marketing and creative teams when content that may not be in line with the brand may require more attention. An extra degree of control is then added before any content is sent out via automated multi-step review processes that are fueled by a native integration with Adobe Workfront.
Campaign activation: Users will soon have the option to publish content experiences directly to social media platforms like Meta, TikTok, and Snap, or via display ad campaigns on Microsoft Advertising sites and Google’s Campaign Manager 360. When the integration with Adobe Journey Optimizer is made available, users will also be able to activate experiences on owned channels including web and email. Advertising and marketing campaigns will be delivered more quickly because to the ability to instantly activate fresh content, which also allows teams to make real-time adjustments to experiences when needs or trends change.
Discover useful information: Consumer tastes are ever-evolving, frequently on a daily or even hourly basis. Identifying colors, objects, styles, music genres, and other elements that appeal to target audiences is one of the attribute-level insights offered by GenStudio Insights. In order to provide teams with a comprehensive picture of campaign performance and enable them to promptly modify and improve content, users may also import direct performance statistics from Meta and will soon have the ability to link to other partners including Microsoft Advertising, Snap, and TikTok.
Users will be able to contribute insights to guarantee uniformity in the way clients are engaged across all touchpoints with integrations across Adobe Experience Cloud apps, including the currently-under-development Adobe Journey Optimizer.
