Google Search Ads 360
Support for Microsoft’s automated bidding system has been added to Search Ads 360.
Microsoft automated bidding works with Search Ads 360. Use Floodlight data to improve Microsoft’s automated bidding process.
Reaching customers and boosting performance across search engines and platforms are important to enterprise advertising. And it makes sense: compared to optimizing channels and engines separately, marketers who use Search Ads 360 multi-channel / engine optimization strategies can typically anticipate 5% higher conversions or conversion value.
Starting today, Google is opening up a test program to allow you to activate Microsoft automated bidding in your Search Ads 360 bid plans, giving all of their enterprise advertisers new alternatives to improve their campaigns. Real-time, auction-level bid optimization is provided by Microsoft’s automated bidding system. For Microsoft search and shopping campaigns, you can improve performance by turning on Microsoft automated bidding using Floodlight conversion data. By integrating these campaigns into Google AI-powered cross-channel and cross-engine bid strategy portfolios in Search Ads 360, you can also increase performance.
Microsoft automated bidding
Automated Bidding
Microsoft Advertising’s automated bid methods provide you with sophisticated, adaptable solutions to optimize your advertising expenditure and save time.
Automated bidding tailored to your objectives
Retain command
Key performance indicators (KPIs), budgets, and bid strategy are all your choice.
Adaptable products
Whether you want to hit an impression, share, cost per acquisition (CPA), return on ad spend (ROAS), or amount of clicks or conversions target, choose distinct targets for each campaign.
Data-driven and in real-time
Cutting edge technologies that never stop developing. user-friendly at the auction level.
Just considering your success
You meet your performance targets and advertising goals with the aid of all decisions and optimizations.
Important elements of bid tactics
Increased CPC
To improve your chances of a conversion, adjust your bids in real time.
Make the most clicks possible
Get as many clicks as you can while staying within your means.
Increase conversions to the maximum
Obtain the most conversions you can for the money you have.
Goal CPA
Aim for the highest number of conversions while staying under your desired cost per acquisition (CPA).
Goal ROAS
To reach your desired return on ad spend (ROAS), adjust your bids in real time.
The price per completed view, or CPCV
Optimize your bids according to the amount you wish to pay for each CTV ad view that is completed.
Thousand impressions at a cost (CPM)
Adjust your bids to achieve the best possible price per thousand watched impressions.
Utilize pertinent Floodlight data to enhance Microsoft’s automated bidding process
De-duplicated, cross-channel, and cross-engine measurement is made possible by floodlight data, allowing for the proper valuation of media effectiveness across campaigns. You give Microsoft the ability to optimize bids based on your conversion source of truth by providing pertinent Floodlight data.
Consider the global lifestyle retailer Urban Outfitters. The Urban Outfitters team realized that they had to remain ahead of the constantly shifting search landscape and looked for creative ways to increase return on investment across all search engines. They took advantage of the chance to experiment with Microsoft‘s automated bidding mechanism, mostly relying on Floodlight data for conversion accuracy. Urban Outfitters started a 5-week trial with the agency iProspect to determine the real effects of this innovative approach. Urban Outfitters saw notable improvements in all important performance indicators.
Automated Bidding Strategies
Add Microsoft automated bidding to bid plans that span several engines and channels
Campaigns using Google auction time bidding and campaigns using Microsoft automated bidding can now be combined under a single Search Ads 360 bid plan. In order to optimize performance, Search Ads 360 bid strategies leverage Google AI to identify the most cost-effective conversions across campaigns.
You may also maximize campaign results while staying inside your budget constraints by integrating Search Ads 360 budget bid tactics with Microsoft automatic bidding. A sort of bid strategy called a budget bid strategy leverages optional business restrictions and Google AI to divide your spending across campaigns as effectively as possible. For instance, by setting ROI limitations and bespoke spend allocations for each campaign, you may direct a budget bid strategy to maximize your fixed monthly expenditures across campaigns while retaining fine-grained control.
What is Search Ads 360?
With Search Ads 360, agencies and marketers can manage extensive search marketing campaigns across several search engines and media channels with a single, all-inclusive platform for search management.
To assist businesses optimize their search campaigns and get better results, it provides a streamlined process, robust reporting features, and automated bidding capabilities.
Among Search Ads 360’s primary attributes are:
- Manage campaigns for several search engines from a single platform with centralized control.
- Bidding techniques that are powered by machine learning can be implemented automatically to increase return on investment.
- Strong reporting: Use in-depth data and analytics to get understanding of campaign performance.
- Integration across channels: Link with additional Google Marketing Platform products to see all of your marketing initiatives in one place.
- Workflow tools: Simplify team collaboration and campaign management.
- Integrities with third parties: To improve functionality, integrate with different third-party tools and platforms.
With its tools and skills for effectively managing and optimizing these initiatives, Search Ads 360 is especially helpful for firms that need to oversee intricate search campaigns across numerous search engines and media channels.
Start quickly
It only takes two boxes to get started with Microsoft automatic bidding in Search Ads 360. The first step is to go into your conversion settings and check the button to begin sharing Floodlight statistics with connected Microsoft advertising accounts. When you’re prepared to get started, go to your bid strategy settings and choose the Microsoft automated bidding checkbox.
