NVIDIA NIM microservices
NVIDIA NIM microservices and WPP’s NVIDIA Omniverse Help The Coca-Cola Company. Scale Generative AI Content That Pops With Brand Authenticity Leading marketing firm WPP’s USD Search and USD Code are allowing the beverage giant to quickly iterate on creative campaigns on a worldwide basis.
NVIDIA Omniverse AI
The Coca-Cola Company uses a formula for magic when creating thirst-quenching marketing campaigns; the creative components aren’t just left up to chance. The beverage firm is now using generative AI from NVIDIA Omniverse and NVIDIA NIM microservices to expand its worldwide campaigns through its relationship with WPP Open X.
“They can deliver on hyperlocal relevance quickly and globally with NVIDIA, allowing us to personalise and customise Coke and meal imagery across more than 100 markets,” stated Samir Bhutada, global Coca-Cola’s StudioX Digital Transformation vice president.
Coca-Cola and WPP have been collaborating on the development of digital twin technologies and the global launch of Prod X, a unique production studio experience designed exclusively for the beverage company.
NIM inference microservices
The Coca-Cola Company will integrate the new NVIDIA NIM microservices for Universal Scene Description (also known as OpenUSD) into its Prod X roadmap early on, according to a WPP announcement made today at SIGGRAPH. A 3D framework called OpenUSD makes it possible for different software tools and data types to work together while creating virtual worlds. Models are provided as optimised containers via NIM inference microservices.
WPP may generate on-brand assets by using the USD Search NIM to access a vast model collection, and then utilise the USD Code NIM to put the assets together into scenes.
With rapid engineering, Prod X users will be able to swiftly make improvements to AI-generated images so that marketers can more effectively target their products at local markets. These NIM microservices will allow Prod X users to produce 3D advertising assets that feature culturally relevant components on a global scale.
NIM Microservices Generative AI
Using NVIDIA NIM Microservices for Generative AI Implementation
According to WPP, the 3D engineering and creative communities will be significantly impacted by the NVIDIA NIM microservices.
With written directions, the USD Search NIM can instantly make WPP’s vast graphic asset library available. To construct innovative 3D worlds, developers can input prompts and obtain Python code using the USD Code NIM.
The new NIM microservices, according to Perry Nightingale, senior vice president of creative AI at WPP, “compresses multiple phases of the production process into a single interface and process,” making it a beautiful solution. “It enables artists to utilise technology more effectively and produce better work.”
NVIDIA Omniverse
Utilising Production Studios to Rethink Content Production
Co-developed with its production company, Hogarth, Production Studio leverages the Omniverse development platform and OpenUSD for its generative AI-enabled product configurator workflows. Production Studio was released on WPP Open, the company’s AI-powered marketing operating system.
In addition to directly addressing the difficulties advertisers still encounter in creating brand-compliant and product-accurate content at scale, Production Studio can expedite and automate the creation of multilingual text, images, and videos. This makes content creation easier for marketers and advertisers.
“Our years of research with NVIDIA Omniverse allowed us to customise an experience for The Coca-Cola Company. as the research and development associated with having built our own core USD pipeline and decades of experience in 3D workflows,” stated Priti Mhatre, managing director for strategic consulting and AI at Hogarth.
NVIDIA Increases Control Over Generative AI To Boost Digital Marketing
Leading production and creative services companies in the world were among the first to use NVIDIA NIM microservices and OpenUSD to produce visually accurate branding.
Generative AI is being used by global businesses and agencies to produce marketing and advertising material, but the results aren’t necessarily what they want.
With the help of generative AI, NVIDIA NIM microservices, NVIDIA Omniverse, and Universal Scene Description (OpenUSD), NVIDIA provides developers with a whole suite of tools that let them create applications and workflows that facilitate brand-accurate, highly targeted, and productive advertising at scale.
When used with the USD Code NIM microservice, developers can leverage the USD Search NIM microservice to give artists faster access to a large collection of OpenUSD-based, brand-approved props, surroundings, and items. Teams may also use the Shutterstock Generative 3D service, which is powered by NVIDIA Edify, to quickly create new 3D assets using AI.
Upon completion, the sceneries can be converted into a 2D image and utilised as input to control an AI-driven image generator to produce precise, brand-appropriate graphics.
These technologies are being used by production studios, global agencies, and developers to transform all facets of the advertising process, from dynamic creative optimisation to creative production and content supply chain.
Using NVIDIA NIM microservices and Omniverse, WPP declared at SIGGRAPH that The Coca-Cola Company was the first company to use generative AI.
Increased Omniverse Adoption by Agencies and Service Providers
Digital Twins
The capacity of the NVIDIA Omniverse development platform to create precise digital twins of items has led to its widespread adoption. With the aid of these virtual reproductions, businesses and agencies are able to produce 3D product configurators that are incredibly lifelike and physically precise, hence increasing average selling prices, lowering return rates, and fostering customer engagement and loyalty.
Additionally, digital twins can be updated quickly, cheaply, and to accommodate changing customer preferences, allowing content production to scale flexibly.
The AI-centric professional managed service Monks. Flow leverages the Omniverse platform to assist brands in visually exploring various customisation product designs and unlocking scale and hyper-personification across any customer journey. Monks is a global marketing and technology services company.
“The interoperability of NVIDIA Omniverse and OpenUSD speeds up communication between marketing, technology, and product development,” stated Lewis Smithingham, Monks’ executive vice president of strategic industries. By integrating Omniverse with Monks’ efficient marketing and technological services, we enable clients to take advantage of faster technological and creative advancements by integrating AI throughout the product creation process.
The technology and creative firm Collective World was among the first to use OpenUSD, NVIDIA Omniverse, and real-time 3D to produce excellent digital ads for clients including EE and Unilever. With the use of these technologies, Collective is able to create digital twins that simplify marketing and advertising efforts by providing scalable, consistent, high-quality product content.
At SIGGRAPH, Collective World revealed that it has become a member of the NVIDIA Partner Network, expanding on its use of NVIDIA technologies.
Check out the product configuration developer resources and the generative AI workflow for content creation reference architecture to get started building apps and services using OpenUSD, Omniverse, and NVIDIA AI. You can also connect with NVIDIA’s ecosystem of service providers by submitting a contact form to learn more.
