AWS account an end-to-end solution for capturing, ingesting, storing, analyzing, and visualizing clickstream data from web and mobile applications. The solution leverages various AWS services to ensure data security, compliance, and flexibility.
Introducing Clickstream Analytics on AWS
By deploying the Clickstream Analytics on AWS solution, businesses can keep their clickstream data within their AWS account, avoiding the need to send sensitive data to external providers. This allows for better integration and analysis of clickstream data with existing business systems, which can lead to more comprehensive insights. The solution offers a CloudFormation template for easy deployment and provides purpose-built Java and Swift SDKs for mobile application integration.
The solution architecture includes options for data ingestion using Amazon Managed Streaming for Apache Kafka, Amazon Kinesis Data Streams, or Amazon S3. It also supports data transformation through preinstalled plugins, such as User-Agent enrichment and IP address enrichment. For storage, the solution offers Amazon Redshift, with options for both serverless and provisioned configurations. Visualization of clickstream data is facilitated through pre-assembled dashboards, covering user acquisition, engagement, activity, retention, devices, and navigation paths. Additionally, users have the flexibility to develop custom analytics and dashboards using their preferred tools and services.
To get started with Clickstream Analytics on AWS
The tutorial steps provided by the Clickstream Analytics on AWS workshop can be followed. The workshop provides detailed guidance on deploying and configuring the solution.
The main steps involve creating the control plane using a CloudFormation template, configuring the project settings on the Clickstream Analytics console, generating and integrating the SDKs and code into the mobile applications, and accessing the Clickstream Analytics dashboard to visualize the collected data.
Dashboard
Clickstream Analytics dashboards are designed to provide a holistic view of the user lifecycle: the acquisition, the engagement, the activity, and the retention. In addition, it adds visibility into user devices and geographies.
Dashboards showcase key metrics and insights related to user acquisition, engagement, activity, retention, devices, and navigation paths. These dashboards enable businesses to gain a holistic view of the user lifecycle and make data-driven decisions based on clickstream analysis.
The Engagement dashboard reports the user engagement level (the number of user sessions versus the time users spent on my application). 
The Activity dashboard shows the event and actions taken by my customers in my application. 
The Retention tab shows user retention over time: the user stickiness for your daily, weekly, and monthly active users. It also shows the rate of returning users versus new users. 
The Device tab shows data about your customer’s devices: operating systems, versions, screen sizes, and language. 
the Path explorer dashboard shows your customers’ navigation path into the screens of your applications.
Overall, Clickstream Analytics on AWS seems to offer a robust solution for businesses seeking to analyze their customers’ clickstream data in a secure and customizable manner within their AWS account.
