Samsung’s AI-Driven and Sustainable Signage Solutions Earn Top Awards at ISE 2025
Integrated Systems Europe (ISE), the biggest display show in Europe, consistently showcases the finest in digital signs. This year was no exception, as Samsung Electronics and other prominent businesses pushed the limits of innovation to set the stage for the future.
The Wall at Samsung’s booth entry attracted guests with its immersive anamorphic experience, which was made possible by state-of-the-art MICRO LED technology. Attendees got a preview of the different settings that Samsung’s next-generation signage solutions are transforming, ranging from corporate offices and classrooms to hotels and museums, throughout the exhibit.
Some of the most notable items on display at ISE 2025 that highlight Samsung’s dominance in commercial display technology were photographed by Samsung Newsroom.
Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
The energy-efficient Samsung Color E-Paper (EMDX type), which was introduced at ISE 2025, astounded guests with its vivid digital ink technology and thin, light design. This creative signage option is perfect for outdoor areas like bus stations and retail or supermarket stores when the material is static for a week or more. Samsung VXT (Visual eXperience Transformation), a cloud-based content management system (CMS) platform, or a dedicated app may be used to effortlessly control the display, which consumes 0.00W of power when displaying a static image.
At ISE 2025, Samsung Color E-Paper won multiple Best of Show honors from trade journals such as Digital Signage, Installation, and AV Technology.
HoloDisplay: Using 3D Innovation to Bring Signage to Life
The HoloDisplay, which made its debut at CES 2025, enthralled onlookers with its brighter and sharper picture quality as well as its anti-distortion technology that creates a floating image in midair. Additionally, the HoloDisplay won Installation’s Best of Show honor at ISE 2025.
Transparent MICRO LED: Blending Reality and Digital Content
The attendees had a fresh viewing experience with the Transparent MICRO LED display. The display won industry accolades, including this year’s Digital Signage Innovation of the Year award from AV News, for its high resolution and crystal-clear, glass-like design.
Interactive Display: A Smarter, More Interactive Classroom Experience
Samsung unveiled its 2025 Interactive Display with Samsung AI Assistant, a brand-new educational tool intended to give students an engaging experience. Participants investigated the recently added AI features, like Circle to Search.
The 2025 Interactive Display further cemented its status as a state-of-the-art educational solution by winning the Best of Show award at ISE 2025 from the trade newspaper Tech & Learning.
The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
Samsung demonstrated how The Wall can assist companies in making quick and well-informed decisions. Attendees at the booth saw how the display can be utilized to give a big, dynamic canvas for real-time monitoring and decision-making in environments like control rooms.
The Wall improved racing officiating is now used in NASCAR’s new remote race control center in the United States. On a stunning 32-foot-wide by 9-foot-tall screen, officials may remotely monitor races and access extensive, real-time video, audio, and statistics from the track.
The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
In order to demonstrate the smooth integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution, Samsung held a live demonstration at Samsung Corporate Broadcast Studio within the ISE 2025 venue. Together, these technologies produced ready-to-shoot LED backgrounds for virtual production, guaranteeing outstanding image quality and user-friendliness for media, broadcast, and business settings.
Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa, and India) of ARRI, stated that the partnership with Samsung and Realtime Department has greatly reduced the entry barrier to LED production for filmmakers. “This collaboration has lowered production costs without sacrificing quality by integrating ARRI’s award-winning equipment into a suite of studio production tools.”
SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
Samsung demonstrated how SmartThings Pro, the company’s hyper-connected B2B platform with enterprise-level encryption to protect sensitive data across IoT connections, can be used to manage device ecosystems.
SmartThings Pro’s functionality in commercial environments is improved by a number of new collaborations.
- Meeting spaces: 105-inch 21:9 Smart signage is connected to Cisco video conference cameras and dashboards to provide crystal-clear video conferencing and user-friendly control. The Wall’s operation is streamlined using the AMX Muse Automation Controller without sacrificing security.
- Retail locations: SmartThings Pro’s capabilities in retail settings are enhanced by five Nexmosphere sensors: an NFC reader, a lidar sensor, an RFID sensor, a presence sensor, and an ambient lighting sensor.
- Hotels: To develop innovative guest experiences, ABB equipment interface with SmartThings Pro and NETxAutomation management systems.
