What is Martech solutions?
Software used by marketers to maximize their efforts and accomplish their goals is referred to as martech. It uses technology to create, implement, and assess campaigns and other marketing activities. Basically, it can make the work of marketers easier. We’ll talk more about a martech stack, which is a collection of marketing technology. These products are frequently utilized in omnichannel, multi-touchpoint environments to optimize marketing procedures.
Marketing is about the code that makes the big ideas come to life, not just the ideas themselves. As the need for customized advertising and client experiences increases, developers are essential in transforming innovative ideas into scalable, quantifiable solutions. Google has launched a variety of open-source MarTech solutions driven by generative AI to help close the gap between engineering and marketing. These solutions may be utilized for Google campaigns and more.
These three cutting-edge tools help developers create and manage marketing materials more efficiently, whether they are converting video into new formats, producing and managing photos in large quantities, or producing high-quality written copy for advertisements.
ViGenAiR
Use Gen AI to rework video commercials for a broader audience
Video ads on YouTube and social media are one of the best ways to contact consumers and raise awareness. However, creating versions for different audiences and platforms is expensive and time-consuming.
Using multimodal generative AI models on Google Cloud, ViGenAiR automatically converts long-form video advertisements into shorter, format-specific versions while gleaning important data to target various demographics. Create video, picture, and text assets to support Demand Gen and YouTube video campaigns by selecting from Al’s suggested variations or by exercising complete creative control through manual editing.
ViGenAiR will provide you with:
- Variety of content: Add more vertical and square videos to your collection, along with Demand Gen text and image components.
- Customization: Use individualized movies and plots to connect with and engage the appropriate audience.
- Quality: Produce films that adhere to YouTube’s ABCDs (Attention, Branding, Connection, Direction) and automatically adjust their alignment for square and vertical screens.
- Efficiency: Quickly make fresh versions and cut down on video production time and expense.
How ViGenAiR uses gen AI video editing for ads
Gemini on Vertex AI is used by ViGenAiR to comprehend a video’s plot before dividing it into distinct audio and video pieces. The video won’t be cut in the middle of a scene or a dialogue because ViGenAiR uses the information it has collected from segments such as spoken dialogue, visual shots, on-screen text, and background music to integrate semantically and contextually linked video segments. Both user-driven recombination and gen AI are built on these cohesive A/V segments.
Adios
Manage and generate personalized advertising with AI
Though managing thousands or even millions of photos can quickly cause operational bottlenecks for marketers, it is crucial to establish the appropriate visuals for each ad group.
An open-source program called Adios, powered by Gemini, makes it simple for marketers to submit and oversee picture assets for thousands of ad groups. Not a picture? Not an issue. The Imagen model on Google Cloud’s Vertex AI platform is used by Adios to create customized, superior images that are suited to the context of your particular ad group, improving the appearance and efficacy of your campaign.
Adios benefits your marketing departments:
- Generate at scale: Integrate nearly any gen AI API with little code change and produce millions of images customized for your ad groups.
- Automate asset management by uploading and controlling picture assets in Google Ads, regardless of whether you created them using Adios.
- Examine the photos that were generated: Verify the generated photographs by hand before they go public to ensure the best possible quality.
- Try A/B experiments: Make Google Ads tests to evaluate how well new and old image assets perform.
Adios for AI-driven content creation
Adios’s most recent version provides more configuration flexibility, allowing you to quickly modify GCP region, AI models, and other settings without having to change the code. Improved gen API interactions’ stability and dependability, as well as automatic retrying of unsuccessful requests for a more seamless and reliable experience, are recent enhancements. The Google Ads API employs version 17, and Gemini 1.5 Flash is used for text-to-image prompt generation.
Copycat
Generate on-brand ad copy for Google Search campaigns
Customers see your brand when they are specifically searching for a good or service with search engine marketing strategies. Writing Search advertising, however, may take time, and the techniques now in use frequently result in generic ad language that lacks the distinctive tone and style of a business.
A Python program called Copycat analyzes your best-performing advertisements and brand standards using Gemini models. After learning your distinct voice and writing style, the program creates excellent, consistent ad copy with fresh keywords. Whether you need to create new responsive text ads and search ads or modify existing ones, Copycat provides:
- Efficiency: Produce effective ad copy fast for a range of campaigns, save time and money.
- Ads should be of a high caliber and represent the distinct style of your brand.
- Scalability: Reach a wider audience with Google Ads without sacrificing brand coherence or quality.
How AI is used in commercial copywriting by Copycat
You should use high-quality search advertising from your Google advertising account to train copycat. To guarantee variation and cut down on redundancy, it condenses the training advertising into a smaller group of “exemplar ads” using Affinity Propagation. Gemini then uses the sample advertisements to create a style guide, which you can add your own rules to. Your keywords, instructions, and the style guide are combined by Copycat to form a prompt for Gemini that creates the new ad copy. Additionally, Copycat can fill in the blank spaces in your advertisements if your headlines or descriptions already exist.
