Saturday, July 20, 2024

Adobe and Microsoft team up to economize and boost company

It may be difficult to provide high-quality end-to-end digital experiences for a variety of reasons, such as a lack of resources, outdated technology, and unorganized client journeys. Microsoft and Adobe have created connectors specifically to address these issues, which has simplified implementation and decreased total cost.

Microsoft and Adobe create end-to-end technology ecosystems for a modern, secure, and connected company, built on open software standards and a scalable, secure cloud. Data is transformed into insights via the integration of our systems, enabling smart, targeted, and unique marketing campaigns. We can transition businesses from batch marketing to real-time, accurate, and timely event-based marketing with Microsoft laying the data foundation and Adobe offering a thorough marketing activation layer.

Marketing efforts must be properly suited to the ways, times, and locations that consumers like to shop. In order to accomplish this, Microsoft and Adobe are offering solutions like document sharing and digital signatures that make employee cooperation simpler and smarter. Organizations can acquire, modify, and distribute content for more customized client experiences thanks to automation technologies. With the help of these advanced interfaces between Microsoft and Adobe, organizations can do more with fewer resources.

Collaboration between Microsoft and Adobe to build a connected enterprise

The Total Economic ImpactTM of Adobe SaaS Solutions with Microsoft Cloud, a 2023 study commissioned by Microsoft, revealed how our partnership and technological collaboration with Adobe lowers time and resource costs, boosts employee productivity and customer engagement, and increases return on investment by putting Adobe enterprise applications on the Microsoft Cloud. The research especially focuses on Microsoft Azure, Microsoft 365, and Microsoft Dynamics 365-based instances of the Adobe Experience Cloud and Adobe Document Cloud.

The research investigates the difficulties that businesses seek to overcome by deploying the combined Microsoft and Adobe solutions.

These problems were successfully resolved, demonstrating the power of the natural integration between Microsoft and Adobe SaaS products. This allowed businesses to:

  • Utilize consolidated customer data to improve customer experiences. Gain real-time insights and analysis about these customers and marketing initiatives with cloud support across products.
  • Using closely integrated solutions, improve enterprise-wide security and data file protection. The administration of the IT team and tool deployment are made easier with consolidated products from a single provider.

Streamline the organization-wide access to and administration of data. Organizations may enhance team performance, communication, and decision-making via tight interconnections.

Integrating data results in improved client experiences

Customers create digital records when they navigate between digital channels, such as mobile applications, social media, online chat, and others. It may be difficult to extract insights from siloed data sources, which affects how quickly businesses can provide consumers tailored experiences. Microsoft and Adobe solve the data concerns that enhance the quality of connections businesses have to their consumers by assisting them in the shift from outdated and siloed technologies to a connected, cloud-enabled tech stack.

According to the Forrester survey, controlling customer experiences is the main objective of the organizations that are deploying Adobe SaaS solutions on Microsoft Cloud (71 percent). Additionally, enterprises discovered important advantages of deploying integrated solutions in this area.

  • Some survey respondents reported a 45 percent increase in customer loyalty, which they ascribed to the combination of Adobe Experience Cloud and Microsoft Cloud.
  • The speed of data processing increased by 15%, which resulted in a 10% increase in the productivity of marketers.
  • The data-driven features the connection delivers have enhanced customer happiness, transaction volume, and client retention rates.

For marketers, AI and machine learning are essential for sorting through vast amounts of data and identifying anomalies or areas of relevance. A comprehensive perspective of the client is provided by the broad variety of triggering events, which include email, calendar invitations, webinars, advertising, data changes, and ERP events. Focusing on a self-service paradigm results in speed and usability. The convergence of Microsoft and Adobe results in operational benefits for businesses as well as quick, efficient marketing.

Increasing enterprise-wide data security

Enterprise executives are most concerned about protecting their organization’s data and files, particularly now that this data is dispersed across on-premise servers, the cloud, and hybrid work environments. Without more tightly integrated cloud security safeguards, there is concern that corporate data centers may be open to assaults.

The cloud is inherently secure. Additionally, data risks are decreased by simply importing data into natively integrated Adobe products from Microsoft Cloud storage and native connectors. The Forrester study’s interviewees said that Adobe-specific data and files had not been compromised.

Reduce the amount of time and resources needed for deployment

IT teams, consultants, and contractors must write or create unique API connections to deploy solutions without Microsoft and Adobe’s close integration. For typical use scenarios, Microsoft and Adobe have created over 60 specialized connectors, which lighten the strain for IT personnel in client businesses. According to the Forrester report, the composite organization’s integration of Adobe technologies moved from requiring several months to only one month and considerably less resources.

As a result, the productivity of the IT and security teams increased by 20% overall. 15 of the 40 people on one company’s IT team were transferred to other organizational tasks. According to the Forrester report, a composite company made up of the customers who were surveyed experienced the following financial advantages over a three-year period:

  • 251 percent ROI
  • 1.3M USD Benefits PV
  • 925 Thousand USD Net Present Value

Organizations may boost efficiency in developing and distributing the millions of content assets required to build customized customer experiences since Microsoft and Adobe provide global content distribution, with Microsoft having cloud storage capabilities everywhere.

To discover more, read the research

When installing Adobe SaaS solutions on Microsoft Cloud, firms must deal with a number of major obstacles, which are in-depthly examined in the Total Economic ImpactTM Of Adobe SaaS Solutions with Microsoft Cloud study.

As leaders in business solutions throughout the world, Microsoft and Adobe combine the strength of data with their marketing know-how to produce innovations that are dependable, safe, and tailored to customers’ needs at every stage of the customer journey.

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