With its industrial-grade embedded storage brand ADATA Industrial and gaming brand XPG ADATA, the top memory module and flash memory company in the world, ADATA Technology, will be present at CES 2025. ADATA’s theme, “Innovate for a Better Tomorrow” will be present at booth Titian #2204 at the Venetian Las Vegas from January 7th to the 10th. In order to give customers worldwide a real-time look at a wide variety of cutting-edge products, an online exhibition will be launched during this time.
Three display zones, each with a central topic, will be showcased by XPG ADATA this year. XPG LANCER CUDIMM RGB DDR5 gaming memory and XPG AICORE DDR5 R-DIMM overclocked memory will be on display in the “Artificial Intelligence Computing Solutions Zone.” The XPG EDGECORE TFX power supply and XPG DEFENDER SFF small form factor commercial chassis are further items in this zone that are made to satisfy the requirements of edge computing systems and show ADATA’s all-encompassing investment in the development of the AI age.
The world’s first environmentally friendly XPG LANCER NEON RGB DDR5 gaming memory with PCB heat dissipation coating will be showcased at the “Innovative Technology and Smart Mobile Lifestyle Zone” along with the introduction of several Gen5 SSD cooling solutions, setting a new standard for cooling and effective data transfer in the high-speed storage sector. By showcasing extremely effective gaming systems, superior power supplies, and cooling solutions, the “Xtreme Performance Gear Zone” will elevate gaming applications to a new level. With its unique blend of cutting-edge technology and high-performing items, each display invites customers worldwide to come and experience something truly unique!
The AI age is revolutionized by “Artificial Intelligence Computing Solutions Zone”
XPG ADATA new DDR5 CUDIMM 6400 and XPG LANCER CUDIMM RGB DDR5 game memory improves data transfer performance to meet the high-speed computing requirements of AI. With top-tier performance and overclocking speeds of up to 9,733 MT/s, the XPG LANCER CUDIMM is certified by ASUS, Gigabyte, MSI, and ASRock. The XPG AICORE DDR5 R-DIMM can handle data at 8,000 MT/s, which increases workstation efficiency for multitasking and sophisticated data processing.
With a CKD (clock driver) chip that enhances signal stability and advances generative AI applications, ADATA will demonstrate how their industrial-grade 6400 MT/s DIMM series enables next-generation edge computing for industrial and enterprise-level applications. PCIe Gen4 SSD and Gen5 SSDs that support dual-port control chips and U.2 form factors.
To guarantee dependable and safe server operation and satisfy the high-speed and massive data processing demands of AI edge computing, these SSDs come equipped with integrated encryption techniques and power-off prevention technologies. As AI PC applications grow, XPG ADATA has introduced Gen5 SM2P51E8 M.2 2280 SSDs, which can transmit data at 11,000 MB/s. and LPDDR5X memory products, which can transfer data at up to 8,533 MT/s. These products provide the fastest transfer rates for AI PCs while preserving power and creating a dynamic foundation for future smart computing applications.
New commercial goods developed by XPG will be unveiled based on innovative design ideas. The EDGECORE TFX power supply and DEFENDER SFF small form factor commercial chassis are designed to be highly efficient and small in order to fulfil the various demands of edge computing systems in the future. The FUSION 1600W digital titanium power supply, which offers a dependable and stable power solution for enterprise-level workstations, will also be on exhibit with the DEFENDER WS XL workstation chassis. This combination ensures efficient computing and dependable support at the enterprise level.
“Innovative Technology and Smart Mobile Lifestyle Zone” redefines storage cooling and data transport
Resolving the thermal issues related to high-speed computing is a priority for ADATA, the storage industry’s foremost authority on cooling solutions. The XPG LANCER NEON RGB DDR5 memory, which won the 2025 CES Innovation Award, is the first RGB DDR5 gaming memory in the world to integrate environmental protection into its architecture. Because of its PCB’s heat-dissipating coating, which increases heat dissipation efficiency by 10% and offers data transmission speeds of up to 8,000 MT/s, gamers can effectively overclock their systems without sacrificing stability.
Regarding SSDs, ADATA has launched a number of cooling options for Gen5 SSD in collaboration with Silicon Motion (SMI), a strategic partner. With its revolutionary dual air/liquid cooling system, the MARS 970 STORM has a 25% higher heat dissipation efficiency.
A small heatsink is included with the MARS 970 BLADE, which has read/write speeds of up to 12,000/10,000 MB/s. It effectively lowers power consumption and waste heat by utilising TSMC’s 6nm node with SMI’s most recent SM2508 controller, indicating potential for Gen5 SSD adoption in laptops. Additionally, ADATA has introduced the SE940, the smallest USB4 external SSD in the market. It uses SMI’s most recent single-chip controller to provide read/write rates of up to 4,000 MB/s, making it a great option for high-speed, large-capacity storage.
ADATA Technology is a long-standing and significant partner of SMI, according to SMI Senior Vice President Nelson Duann. With its unique firmware and industry-leading SM2508 power-efficient controller, ADATA’s latest PCIe Gen5 SSD is ideal for AI-driven systems. In addition to providing outstanding data performance and energy economy, it also dominates the consumer-grade SSD market. This alliance exemplifies the two sides’ strong cooperation in establishing a new standard for next-generation storage technologies.
Additionally, EMMC, EPOP, and UFS3.1 are among the embedded memory devices that ADATA and SMI have cooperated to introduce. These devices are appropriate for a range of applications, support many capacity criteria, and come with MLC and 3D TLC NAND Flash. The most practical mobile solutions that are reliable, adaptable, and offer a variety of functions in a mobile age are offered to consumers by wearable technology and mobile apps.
ADATA has introduced a range of cutting-edge solutions to satisfy consumer demands for effective data transmission and mobile charging as part of its dedication to developing a complete USB-C ecosystem. The new SR800 magnetic power bank SSD has a maximum storage of 4TB, a read/write speed of up to 2,000MB/s, and the ability to be charged via 15W magnetic wireless. For content producers and fans of audio-visual entertainment, it is made to allow them to engage in these activities at any time and from any location.
Additionally, ADATA will display two of its most recent external SSDs: the SC730, which is the smallest dual-interface USB-C/A external SSD in the industry, and the SC740, which is a MIL-STD 1.22M drop-resistant external SSD with an integrated USB-C transfer cable. Both versions offer large-capacity storage and support the iPhone 16 and the newest Android smartphones. The E100 3-in-1 magnetic power bank from ADATA charges smart watches, earphones, and phones wirelessly. It has a 10,000mAh battery and foldable stand.. It is the greatest mobile device charging solution because it is lightweight and convenient to store.
“Xtreme Performance Gear Zone” combines style and performance
A variety of new gaming chassis series, from ITX to ATX, will be unveiled by XPG. These include the STARFIGHTER ITX chassis, which uses XPG’s unique “:EXOSKELETON” design language, the award-winning XPG INVADER X series, the best-selling VALOUR AIR series, and the STARKER AIR BTF. Featuring a reverse-connector motherboard configuration for next-generation compatibility and dual-curved, borderless tempered glass panels, the recently enhanced INVADER X PRO gaming chassis will make its premiere at CES.
XPG has also collaborated with the world-renowned PC assembly specialist GGF EVENTS to construct a unique gaming PC that highlights the INVADER X PRO’s superior performance and appearance. In addition to the display, the ergonomically built NEXUS series gaming chairs, the media-acclaimed PRECOG STUDIO gaming headset, and the customised SORCERER red switch mechanical keyboard will be on hand to provide a realistic and immersive gaming experience.
Encouraged by the market’s positive feedback, XPG is expanding its cooling and power supply product lines and has introduced a complete line of power supplies that meet ATX 3.0 and ATX 3.1 specifications. In the PYMCORE series, a gold SFX power supply makes its appearance as well. Its tiny chassis design and use of only Japanese capacitors guarantee outstanding stability a their freedom by simply clicking to adjust the fan direction from forward to reverse. Additionally, the new LEVANTE II 360 AIO CPU liquid cooler has an intriguing infinite mirror design. When combined with XPG’s high-performance dual-chamber pump, which supports TDP up to 320W, it provides gamers looking for a cutting-edge cooling solution.
