How to use Google Imagen 3
Google Cloud unveiled Imagen 3, Google Cloud’s best picture generating model, last year. Customers of Vertex AI may utilise Google Imagen 3 to produce high-quality photos that showcase their own logos and brand styles for usage in product design, marketing, and advertising.
Google Cloud will show you how to use Google Imagen 3, Gemini, and the Python Library Pillow to create a logo that embodies your company.
First, use Imagen 3 to generate visual options
Imagen 3 outperforms earlier iterations of Imagen in terms of detail, lighting, and artifact reduction, producing the most realistic and superior photos from straightforward text prompts. Higher visual appeal, quick alignment, and general preference are all provided by the new Google Imagen 3 generation model (002).
This is how it operates: The original pictures are created by Google Imagen 3, chosen and refined by Gemini, and then precisely integrated and altered by Pillow. Building your brand identity may be done with great efficiency and customisation with this collaborative approach.
Google Imagen 3 converts written descriptions into crisp visuals using natural language processing (NLP). The key to acquiring the ideal image, however, is to combine Imagen with Gemini’s selection procedure.
Let’s look at an illustration. Envision starting a coffee business called “Layo Cafe.” You want a logo that captures the contemporary, approachable style of your company.
Here’s how Imagen and Gemini may be useful:
Explain your vision
Give Imagen an instruction, such as “Create an image for a new coffee shop campaign.” For example, “Photorealistic image of a bright, modern coffee shop interior, showcasing a steaming cup of coffee on a minimalist table, bathed in warm, natural light” is an example of a better prompt that Gemini would reword to create an image. Pay attention to the coffee and the welcoming ambiance.
Create options
Depending on your description, Imagen will provide several variants.
The choice of Gemini
Each image is analysed by Google’s next-generation large language model, Gemini. To choose the best choice, it takes into account elements like readability, attractiveness, and brand alignment.
Gemini produced four photos in this instance
Gemini selected the first one when asked which one does the best. Why? It demonstrated the optimum elemental balance according to the directions given. It depicts a hot cup of latte art coffee in a light-filled, contemporary space with plenty of windows letting in pleasant natural light. The coffee remains the main focus with the tasteful blurring of the background. Customers are likely to be drawn in by the overall appealing and welcoming style. The lighting in the other photos isn’t as cosy and welcoming, or they don’t have the latte art, which is crucial for highlighting the cafe’s products.
Since every use case and expectation is different, modify or add instructions to the Gemini prompt according to the intended output to guarantee that the best-generated picture is chosen.
Next, build your logo
It’s time to include your newly chosen picture into your marketing graphics. Gemini, Imagen, and Pillow are three AI models that collaborate to achieve this.
Set the scene
Give the desired picture to Imagen as a prompt, such as “Create an image for a new coffee shop campaign.” For example, “Photorealistic image of a bright, modern coffee shop interior, showcasing a steaming cup of coffee on a minimalist table, bathed in warm, natural light” is an example of a better prompt that Gemini would reword to create an image. Pay attention to the coffee and the welcoming ambiance.
Request that Gemini create a selection according to your brand’s requirements
After examining the produced photographs, Gemini chooses the one that most closely reflects your brand and fits the intended style. If you already have a logo, move on to the next stage; otherwise, repeat the procedure to create a new one.
Integrate with Pillow
Your Layo Cafe logo is added to the selected picture by the Pillow library, which makes sure that the size and positioning are ideal for maximum effect.
This was the recommended logo selection in this instance:
Land your message at last
Put images over text to make your point more impactful. Including text in your Artificial Intelligence-generated photos is a great approach to engage your audience, whether it’s a memorable slogan or a unique offer.
Craft your message
Choose the text that will be superimposed on your picture. Take “Layo Cafe: Your daily dose of inspiration.”
Apply text overlay using the Pillow library
As the artist’s brush, this Python Imaging Library skilfully applies the text on the picture in accordance with Gemini’s suggestions. Text integration is smooth using Pillow, resulting in a polished end product.
Reach a worldwide audience
Overlaying text in any language on your created graphics is one of the process’s most fascinating aspects. Your creative possibilities are expanded by this multilingual support, which lets you deliver customised messages to a variety of audiences.
