Galaxy Unpacked 2025
Galaxy Unpacked 2025 in San Jose saw the next generation of AI-powered experiences.
The Galaxy S25 series, announced by Samsung Electronics on January 22, will feature improved hardware and AI-driven innovation. These advances allow people to express their creativity, strengthen connections, and simplify daily tasks like never before.
With its ability to integrate AI, the Galaxy S25 series goes beyond the idea of a smartphone. Through meaningful, personalised, and human-like interactions, Galaxy AI is poised to revolutionise daily life.
Samsung Newsroom examined how the Galaxy S25 series is revolutionising technology use by introducing user-friendly solutions that set new benchmarks.
New Methods of Completing Tasks: AI That Acquires, Adjusts, and Provides
With the help of the next-generation One UI 7 operating system, the Galaxy S25 series is centred on the advancement of its AI capabilities. The sophisticated features in this update are intended to make chores simple and intuitive. For instance, the recently released Now Brief eliminates the need to switch between apps by learning user patterns and delivering personalised content into the lock screen, including music, exercise updates, translations, and more.
AI Select, which was initially available on the Galaxy S25 series, is another revolutionary feature. AI Select, a personal AI assistant that can be accessed via the Edge Panel, can quickly summarise long articles or assist with creative tasks like creating vibrant graphics with Drawing Assist.
The multimodal AI incorporated into the Galaxy S25 series’ One UI 7 can recognise text, graphics, and natural language, allowing users to interact more naturally and accomplish more with less effort. This indicates that straightforward voice commands can activate its sophisticated features. Saying “My eyes are tired,” for example, causes the Galaxy S25 series to apply the blue light filter, whereas saying “Find a photo of Max from last winter in a red coat, eating cake” will look through the Gallery app to find the target image.
In order to detect music that is playing on the screen without requiring the use of an additional app, Circle to Search has also been improved.
Voice commands such as “List the place mentioned in this video and save it as a Note” can be used while watching YouTube videos. Galaxy AI, which is powered by Google’s Gemini, then effortlessly saves the location to Samsung Notes.
The Personal Data Engine of the Galaxy S25 series was created in collaboration with Oxford Semantic Technologies and contextually comprehends user preferences and routines while protecting data. Furthermore, in this AI-driven digital age, the Galaxy S25 series upholds the C2PA (Coalition for Content Provenance and Authenticity) standards, which strengthen transparency and trust while guaranteeing that privacy is given due consideration.
In order to maintain its position at the forefront of secure AI innovation, Samsung keeps developing Galaxy AI through strategic alliances with other app developers and AI solution providers.
New Approaches to Play: Strength, Style, and Visual Appeal
Speed and efficiency have increased significantly with the Snapdragon 8 Elite for Galaxy processor (AP), which powers the Galaxy S25 series. This processor is the engine of the series’ superior AI capabilities, with 40% better NPU performance, 37% better GPU performance, and 30% better GPU performance than its predecessor.
The Galaxy S25 series was created with gamers in mind, creating new opportunities for mobile gaming. By using AI-powered algorithmic processing to decrease noise and improve the clarity of on-screen visuals, ProScaler, a display feature, makes gaming more fluid and engaging. The Ray Tracing performance is increased by 40% in the series, along with Vulkan and game engine optimisations, lifting the standard for mobile gaming graphics.
Heat dissipation is another notable feature, with a vapour chamber that is around 40% bigger than it was previously. This development guarantees better heat control even throughout prolonged periods of vigorous gaming.
Furthermore, the Galaxy S25 series provides faster charging and a longer battery life. In addition to halving the charging time for the 5000mAh battery from two hours to just one, wireless charging speeds have been boosted to 25W (up from 15W).
A redesigned glass-ceramic shell and a more durable display with Corning Gorilla Armour 2 give the Galaxy S25 Ultra exceptional durability.
New Creative Approaches: Using AI to Open Up New Camera Possibilities
With an enhanced ProVisual Engine that offers previously unheard-of AI camera capabilities, the Galaxy S25 series is revolutionising mobile photography. Intricate details, such as the shine in someone’s eyes or the texture of their hair, may now be captured by AI learning, giving every picture realistic vibrancy.
Clearer night photographs are produced by the series, which elevates Nightography to new heights with enhanced AP performance. The Galaxy S25 Ultra has the series’ first 50MP ultra-wide-angle camera for stunning group and landscape photographs.
AI-powered video editing tools and video creation are equally innovative. To help customers perfectly record unique moments, the Audio Eraser function, for instance, removes extraneous sounds from films.
Innovative Approaches to Health: Using AI to Improve Health Management
Samsung Health offers a complete approach to well-being by using AI to track and analyse important health variables, such as exercise, food, heart health, and sleep. With the use of these health metrics, it provides personalised insights to help people become the greatest versions of themselves.
Samsung Health hopes to provide consumers complete health solutions in the future so they may take control of their health from the convenience of their own homes.
Samsung Health aims to provide tools for stress and mental health management in addition to physical health, eventually developing into a comprehensive solution for the body and mind.
Home Management Innovations: The Prospects of Intelligent Ecosystems
A Galaxy Automation and personalisation powered by AI and SmartThings create a linked smart ecosystem that improves home management. By using wearable data and voice commands to optimise convenience and provide a customised smart home experience, SmartThings and Bixby match home environments with everyday activities.
SmartThings and Galaxy AI’s advanced AI functions expand home management to include family and pet well-being. These devices, for instance, enable customers to keep an eye on their dogs from a distance while they are away and even entertain them by turning on the TV. There are also plans in place for pet healthcare services, like linking users to pre-veterinary consulting services.
Samsung is one of the founding members of the Connectivity Standards Alliance, which supports, expands, and advertises Matter, the IoT and smart home connectivity standard that ensures security, accessibility, and interoperability.
New Sustainability Initiatives: Circularising a New Galaxy Smartphone
Samsung’s efforts to lessen its environmental effect demonstrate its continued commitment to sustainability. By 2030, the company wants every module of every mobile product to include at least one recycled component.
The Galaxy S25 will also be the first Galaxy smartphone to employ recycled cobalt, which comes from the batteries of prior Galaxy handsets via the Circular Battery Supply Chain. At least 50% of the batteries in the Galaxy S25 are comprised of recycled cobalt. Samsung is attempting to strike a balance between innovation and environmental responsibility by investigating how technology may benefit people and the environment.
A teaser film that gave a preview of the thinner but still powerful Galaxy S25 Edge marked the conclusion of Galaxy Unpacked 2025, raising anticipation among viewers for the fresh improvements Samsung has in store.
The video below recaps the whole Galaxy Unpacked 2025 event from January. To get full coverage of the event and a detailed look at how the Galaxy S25 series and Galaxy AI are influencing mobile innovation going forward, keep checking Samsung Newsroom.