MWC Barcelona 2025
MWC Barcelona 2025 will shape the future of mobile and digital transformation with cutting-edge advancements in AI, cloud, IoT, and next-gen networks.
With a focus on the Galaxy S25 series and plans to expand its AI-driven experiences to the new A range, health, and home experiences, Samsung is aiming to provide a real AI companion throughout the Galaxy ecosystem.
Samsung showcases its most recent developments in end-to-end software solutions and Galaxy AI, enabling network operators to fully realise the advantages of AI technology.
At the Mobile World Congress 2025, which will be held from March 3–6 at Fira Gran Via in Barcelona, Samsung Electronics is poised to revolutionise mobile AI experiences. The next iteration of Galaxy AI and its software-centric networks will be among the latest AI technologies showcased by Samsung’s Mobile eXperience (MX) and Networks companies.
From Samsung’s first XR headset, Project Moohan, to the Galaxy S25 series and the new Galaxy A series, the company’s aim to provide a true AI companion through breakthrough mobile AI innovation will be fully showcased at MWC. This includes a first look at the Galaxy S25 Edge, the slimmest handset in the Galaxy S series and the latest in Samsung’s history of developing cutting-edge hardware.
Additionally, visitors will have the opportunity to investigate how AI is influencing health and domestic life in the future, establishing a new benchmark for smart, connected living. Samsung’s fundamental pledge to provide its consumers with unwavering security and privacy at every level supports these revolutionary AI developments.
Experiencing the Full Potential of Galaxy S25
The new Galaxy S25 series, which is at the forefront of the mobile AI phone revolution, is revolutionising how people create, play, and accomplish tasks. In addition to its AI innovations, the Galaxy S25 series highlights its cutting-edge camera performance and capabilities, with hands-on experiences showcasing the strength and speed that underpin all Galaxy devices.
Visitors will be able to observe and experience the following in an area that highlights how the Galaxy S25 functions as an essential AI companion that makes chores go more smoothly:
- Smooth experience across apps: With Gemini now available on Samsung, Google, and a few third-party apps, you can see how simple actions like sending information via Messages and locating a restaurant on Google Maps can be completed with a single voice command.
- Circle to Search with Google: Use a single motion to browse a website and recognise URLs, among other more useful and relevant methods to search your phone’s screen.
- Gemini Live: With real-time responses and support for files, YouTube videos, and photos, use natural dialogue for learning, practicing, and thinking.
- Now Brief: View the customised content snapshot that is based on insights that are specifically customised to you, along with proactive suggestions via the Now Bar.
The Galaxy S25’s cutting-edge camera technology adds to the experience and offers new creative possibilities, such as:
- Drawing Assist: With clever sketch improvement and refining, users can elevate their content production to a new level.
- Gallery Search: Finding memories in circumstances is now simpler than ever to natural language-based search.
- Filters: Give pictures taken in portrait mode a unique touch by experimenting with new filter settings and creating unique portrait effects.
The last area, which offers fresh game play options, will allow guests to take a closer look at:
- Snapdragon Elite for Galaxy: The specially designed processor, developed in partnership with Qualcomm, maximises performance to guarantee fast gameplay, improved responsiveness, and excellent graphics for even the most demanding games.
In addition to the Galaxy S25 series, the Galaxy S25 Edge, Samsung’sSamsung’s most advanced hardware, the Galaxy S25 Edge, is the thinnest.
Samsung will launch the Galaxy A56 5G, A36 5G, and A26 5G, which combine Awesome Intelligence, to democratise mobile AI experiences. pinnacle of hardware innovation, boasts the thinnest design to date.
Samsung will introduce the new Galaxy A series, which includes the Galaxy A56 5G, A36 5G, and A26 5G, which integrate Awesome Intelligence, as part of its mission to democratising mobile AI experiences. This will enable even more users to access the most advanced and potent Galaxy AI technology. With creator-focused capabilities like the beloved Object Eraser, the Galaxy A series also elevates the camera experience. With six OS upgrades and six years of security updates, the new A series builds on Samsung’s AI-driven advancements and offers dependable performance and long-term value for a lasting, constantly-evolving, and safe experience.
Elevating Everyday Life With AI
In addition, attendees of MWC 2025 will have the opportunity to learn more about how Samsung is improving daily living at home and offering unprecedented control and visibility into consumers’ health journeys through intelligent, connected experiences.
The kinds of AI-driven daily health data available to Galaxy S25 users, such as Energy Score, Wellness Tips, and Sleep data, will be on exhibit in a section dedicated to innovative approaches to staying healthy. With the help of these elements, users can have comprehensive, individualised health experiences that are catered to their unique interests and health data. Users may see how Samsung is aiming to create an end-to-end healthcare experience that makes wellness easier for everyone by looking at instances of its smooth interaction with connected apps like Samsung Food and Smart Things.
Through device-to-device communication, the booth will also activate new AI-powered features that let consumers conveniently and safely manage the house. Home AI scenarios, which are secured by Knox Matrix, will demonstrate smart living through simple device setup and control made possible by the Smart Things platform.
Innovative Technology Based on a Robust Galaxy Foundation
Samsung’s AI innovations are centred on security, making sure that each experience is based on user control, openness, and strong defence. Helpful details regarding the Personal Data Engine, which makes sure that customised data created on the device is shielded from access by apps other than Galaxy AI and further safeguarded by Knox Vault, will be accessible in a Galaxy Foundation zone.
Project Moohan, Samsung’s first Android XR headset, will be unveiled, providing a preview of the extended reality technology driven by artificial intelligence. This innovative gadget represents a major advancement towards more contextually aware and customised experiences that improve daily living in profoundly immersive ways by fusing multi modal AI with cutting-edge XR capabilities.
At Samsung’s Galaxy Experience Booth in Fira Gran Via Hall, guests may get a firsthand look at these AI breakthroughs.
Realising an End-to-End Software Network, Where AI Unleashes Its Full Potential
Samsung will demonstrate at a private booth how it is using AI to advance next-generation networks in addition to cutting-edge mobile technology. Samsung, a world leader in open and virtualised networks, provides operators with end-to-end software-based solutions that enable them to optimise their network foundations and implement AI at every network layer.
Samsung’s latest 5G radios, its flexible virtualised RAN (vRAN) solution, and its intelligent network automation solution, Samsung Cognitive Network Operations Suite (NOS), are the booth’s main attractions. Additionally, a variety of enterprise 5G use cases will be showcased.
Additionally, Samsung will highlight its ongoing efforts to improve software-based networks by using its strong partner ecosystem, which includes cloud platforms, servers, processors (CPUs, GPUs), transportation, and more. Additionally, attendees at the booth will observe how Samsung Cognitive NOS can assist telecom operators more across the network’s lifecycle management, from setup to operation to optimisation. This automation solution, which is a collection of several AI-powered applications, serves as a crucial facilitator for improving performance and intelligently raising the network’s energy efficiency.
The exclusive 5G network zone is one of the booth’s most striking features. Recently, Samsung and Hyundai worked together to finish the first end-to-end Reduced Capability (RedCap) trial conducted over a private 5G network in the industry. By enhancing the battery life and energy efficiency of 5G IoT devices, the firms demonstrated the promise of next-generation industrial private 5G connectivity using Samsung’s cutting-edge private 5G solutions.
