A set of state-of-the-art, artificial intelligence (AI)-powered image quality improvement technologies called MiraVision Pro was introduced by MediaTek at CES 2025 with the goal of providing smart TVs and other big display devices with an unmatched visual experience.
With its sophisticated algorithms that flawlessly optimise any kind of content and guarantee that viewers experience the most immersive and memorable moments, MediaTek MiraVision Pro, which draws on more than 20 years of experience powering large screen displays and digital TVs, establishes a new benchmark in the industry.
The new technology suite will be included in the first smart TV chipset, the MediaTek Pentonic 800, which will benefit MiraVision Pro with its combination of high-performance CPUs, including an integrated NPU.
MediaTek MiraVision Pro’s salient characteristics
AI-SR 3.0 (AI-Super Resolution)
Offers excellent visual scaling for all resolutions (SD, HD, FHD, and 4K) as well as upscaling tailored for gaming for lag-free, fluid 4K. By successfully removing compression noise, AI-SR and AI Noise Reduction (AI-NR) guarantee outstanding 4K quality even with spotty internet and low-resolution streams.
AI-Contrast 2.0
Improves the viewing experience by converting all material to accurate HDR quality with AI contrast in the 500K zone.
Mastering Graphics Beyond 4K User Interface
With an AI-based On-Screen-Display (OSD) system, it provides unmatched clarity and improves 4K UI/Graphic quality beyond genuine 4K.
AI-Quality Images
Uses AI-powered object identification and scene recognition to provide a cinematic experience in every frame. While AI object detection makes use of cutting-edge regional PQ improvement to maximise faces and depth, AI scene recognition enhances the visual experience by recognising sports, animation, and film scenes.
Fifth Generation MEMC
Low-latency MEMC guarantees fluid and responsive gaming, while scene-based adaptive MEMC driven by AI recognition enhances cinematic experiences.
Integration with Chipsets from MediaTek
MediaTek’s newest Pentonic smart TV chipsets, renowned for their powerful performance and sophisticated AI processing capabilities, will incorporate MiraVision Pro. Many of the top smart TV manufacturers in the world are powered by these chipsets, guaranteeing that MiraVision Pro will be available in millions of households worldwide.
Improving the Ecosystem of Smart TVs
The launch of MiraVision Pro is in line with the rising need for high-end home entertainment systems. With customers’ need for immersive viewing experiences growing, MediaTek’s technology gives TV makers a competitive edge in delivering state-of-the-art devices.
Establishing MediaTek as a Leader in the Market
MediaTek’s dominance of the smart TV market is further cemented with its MiraVision Pro. A sizable percentage of smart TVs worldwide are currently powered by the firm, and this new technology expands its line of products, giving its partners an advantage in the cutthroat industry.
In addition to meeting the demands of content-hungry customers, MediaTek is establishing new standards for the sector by providing an exceptional viewing experience. Sustainability continues to be a key component of its innovation strategy because to its emphasis on fusing cutting-edge technologies with energy-efficient solutions.
Availability and Upcoming Changes
Major smart TV makers are projected to integrate MiraVision Pro technology into their flagship models, bringing MiraVision Pro-enabled TVs to the market by 2025. Additional display technology enhancements, such as improvements in 8K resolution and AI-powered interactive capabilities, were also alluded to by MediaTek.
Boosting Hi-View Technology from Hisense
MediaTek and Hisense are collaborating together to develop a technical synergy that supports and improves Hi-View functions. Hisense is utilising the MediaTek Pentonic 800 to use MiraVision Pro as part of Hi-View. With their remarkable clarity, contrast, and colour accuracy, Hisense’s next-generation displays now provide viewers with an immersive and powerful viewing experience that raises the bar for the sector.
MediaTek is pushing the limits of what is feasible in home entertainment with the release of MiraVision Pro. The future is being shaped by breakthroughs like MiraVision Pro as the desire for smarter, more immersive experiences increases.
MediaTek MiraVision Pro specs
Feature | Description |
---|---|
AI-Super Resolution 3.0 | Delivers superior visual scaling across all resolutions (SD/HD/FHD/4K) and offers gaming-specific upscaling for smooth, high-frame-rate 4K with low latency. It also reduces compression noise in low-resolution streams to ensure exceptional 4K quality. |
AI-Contrast 2.0 | Enhances viewing by upgrading all content to precise HDR quality with 500,000-zone AI contrast, providing improved brightness and contrast for a more vivid picture. |
Graphic Mastering Beyond 4K UI | Utilizes an AI-based On-Screen-Display (OSD) scheme to enhance 4K UI/Graphic quality beyond true 4K, resulting in sharper and clearer on-screen graphics and text. |
AI-Picture Quality | Creates a cinematic experience through AI-powered scene recognition and object detection, optimizing visuals by identifying different scene types and enhancing specific elements like faces and depth. |
5th Generation MEMC | Ensures smooth and responsive gameplay with low-latency Motion Estimation, Motion Compensation (MEMC), and enhances movie experiences with scene-based adaptive MEMC powered by AI recognition. |