The A18 Pro chip powers iPhone 16 Pro and iPhone 16 Pro Max, which have Apple Intelligence, larger displays, greater creative possibilities with groundbreaking pro camera features, breathtaking graphics for immersive gaming, and more. Apple Intelligence brings sophisticated Apple-built generative models to iPhone in an easy-to-use personal intelligence system that recognizes personal context to give useful and relevant intelligence while safeguarding user privacy.
Camera Control makes visual intelligence and complex camera system interaction fast and easy. These new Pro models have the greatest quality and frame rate on iPhone ever, thanks to a 48MP Fusion camera with a faster quad-pixel sensor that records 4K120 fps Dolby Vision video. A new 48MP Ultra Wide camera for higher-resolution photos, including macro, a 5x Telephoto camera on both Pro models, and studio-quality mics for more realistic audio are also included. iPhone 16 Pro Max has the best battery life ever, larger displays, the thinnest borders on any Apple product, and a titanium build that is sturdy but lightweight.
iPhone 16 Pro Max colors
The iPhone 16 Pro and iPhone 16 Pro Max will come in four gorgeous titanium finishes: black, natural, white, and desert.
Apple iPhone 16 Pro Max release date
Pre-orders start Friday, September 13, and availability begins Friday, September 20. Customers who want the best iPhone will be able to take advantage of this huge step forward, whether they’re applying photo edits without lifting a finger, rewriting meeting notes for a more professional tone, or using the advanced camera system to capture their next masterpiece in 4K120 fps in Dolby Vision while enjoying extraordinary battery life.
Designed for Apple Intelligence
Apple Intelligence in the iPhone 16 range uses Apple silicon and generative models to read and produce words and visuals, operate across apps, and use personal context to simplify and accelerate daily chores. Apple Intelligence protects user data with Private Cloud Compute. This innovative solution allows on-device processing and bigger, server-based models to run on dedicated Apple silicon servers, advancing privacy in artificial intelligence. Apple Intelligence will be a free software upgrade with the initial features coming next month in the U.S. English for most countries.
Systemwide Writing Tools lets users edit notes and emails to make them more pleasant, concise, or professional, verify grammar, word choice, and sentence structure, and summarize content for easier reading. The Notes and Phone apps may record, transcribe, and summarize audio. Participants are notified when the Phone app records a call, and Apple Intelligence generates a summary to recall crucial points.
A user enters their initial email copy on iPhone 16 Pro before using Apple Intelligence-powered writing tools to make it more professional.
Users can prioritize with summary notifications and Priority communications in Mail, which recognizes email content and highlights time-sensitive communications. Summaries tell users the most significant parts of each email instead than previewing the first few paragraphs.
Siri becomes more integrated into the system and gets a new design with a beautiful shining light that wraps around the screen when engaged. Siri’s language understanding makes communication more natural and adaptable. Siri remembers context and follows users’ stutters. Users can type to Siri at any moment and switch between text and speech to speed up daily tasks. Siri now answers thousands of iPhone and Apple device feature questions with her product knowledge.
Later this year and in the months ahead, Apple Intelligence will release Image Playground, which lets people create entertaining photos quickly. The option to create unique Genmoji by entering a description or using a friend’s or family member’s photo will elevate emoji. Siri will exploit a user’s context to provide personalized intelligence. It will also develop onscreen awareness to interpret and act on users’ content and conduct hundreds of additional actions in Apple and third-party apps. Siri and Writing Tools in iOS 18 make ChatGPT from OpenAI easy to access.
iPhone 16 Pro Max size
The new Pro lineup has the thinnest Apple product borders and the largest iPhone displays ever: 6.3 inches on iPhone 16 Pro and 6.9 inches on iPhone 16 Pro Max.
iPhone 16 Pro design
Incredible Lightweight and Durable Design with Larger Displays
With Always-On and ProMotion capabilities, the gorgeous Super Retina XDR screens enable users to do more. Both models have superior durability with a robust, lightweight titanium design and the latest-generation Ceramic Shield, which is 2x tougher than smartphone glass. Heat dissipation and efficiency improve with the redesigned mechanical architecture, improving sustained performance by 20%. With iOS 18‘s new internal design and power management, larger batteries are designed for longer battery life.
iPhone 16 Pro Max camera
Through careful hardware and software integration, Camera Control makes the pro camera system more versatile by allowing users to rapidly launch, take a photo, and start video recording. It contains a tactile switch for clicks, a high-precision force sensor for light presses, and a capacitive sensor for touch. A new camera preview allows users frame the image and change zoom, exposure, and depth of focus to create spectacular photos and videos simply sliding their finger on the Camera Control.
A two-stage shutter will instantly lock focus and exposure on a subject with a light press in Camera Control later this fall, allowing users to adjust the photo without losing focus. Developers can also add Camera Control to third-party apps like Kino, allowing users to alter white balance and focus points at different depths.
Later this year, Camera Control will release visual intelligence to speed up object and place learning. Click and hold Camera Control to display a restaurant’s hours or reviews, add a flyer event to a calendar, instantly identify a dog by breed, and more. Camera Control will also allow users to access third-party tools with subject expertise, such as Google to find a product or ChatGPT to solve an issue. Users decide when to use third-party products and share data.
New Pro Photo, Video, and Audio Creativity
The world’s favorite camera grows stronger with iPhone 16 Pro and iPhone 16 Pro Max. The upgraded camera system, powered by A18 Pro, features a 48MP Fusion camera with a faster, more efficient quad-pixel sensor and Apple Camera Interface, enabling 4K120 fps Dolby Vision video recording, a smartphone first. The quad-pixel sensor reads data 2x faster, enabling zero shutter lag for 48MP ProRAW or HEIF photographs.
A new 48MP Ultra Wide camera with a quad-pixel sensor and autofocus lets users snap higher-resolution 48MP ProRAW and HEIF photos for distinctively framed wide-angle photographs or macro photography. The powerful 5x Telephoto camera on the iPhone 16 Pro and iPhone 16 Pro Max lets users capture action from farther away. On Apple Vision Pro, iPhone 16 Pro and iPhone 16 Pro Max take spatial images and movies to allow consumers recall moments in incredible detail.
After capturing 4K120 fps in Slo-mo or Video mode, users can set the playback speed in the Photos app to quarter-speed, half-speed for a dreamlike effect, or fifth-speed for 24 fps. A18 Pro’s new image signal processor (ISP) allows frame-by-frame cinema-quality color grading for 4K120 fps in Dolby Vision. For professional projects, users can capture 4K120 fps ProRes and Log to an external storage device.
Both Pro models have four new studio-quality mics for accurate sound recordings, and Spatial Audio can capture video for immersive listening with AirPods, Apple Vision Pro, or a surround sound system. Audio Mix on the iPhone 16 Pro lineup lets users edit video sound after capture to focus on the person on camera, make it sound like it was recorded in a professional studio, or position vocal tracks in the front and environmental noises in surround sound. Wind noise reduction improves audio quality with advanced machine learning (ML) methods.
Next-generation Photographic Styles allow real-time color, highlight, and shadow adjustments to express creativity and customize photographs. Styles comprehend skin undertones, so users can customize photo appearance. Adjustments target certain colors of a style, unlike filters, which add a color to the entire scene. A wider variety of styles allows for more creative photo editing, and an easy-to-use new control pad and intensity slider allow simultaneous tone and color alterations. These changes can be made during live preview, after a shot is taken, or reversed.
Apple Intelligence elevates pro cameras. Siri will later be able to execute in-app requests and operate across apps, such as selecting a photo from Photos and editing it in Darkroom. Siri can help customers use the wide range of photo and editing features, such as adjusting background blur.
Power Efficiency and Performance Lead the Industry
The A18 Pro CPU powers Apple Intelligence with industry-leading computational capability, ushering in a new age of pro performance. A18 Pro’s second-generation 3-nanometer technology and redesigned architecture with smaller, quicker transistors enable exceptional efficiency. Apple Intelligence performs better on devices thanks to the quicker, more efficient 16-core Neural Engine. A 17% boost in total system memory bandwidth the biggest ever in iPhone speeds up Writing Tools and Image Playground and delivers stunning graphics. Due to the bandwidth boost, the 6-core GPU is 20% quicker than the previous generation, producing graphics for Apple Intelligence and amazing gaming graphics.
Game Mode in iOS 18 unlocks more constant frame rates and makes AirPods, game controllers, and other wireless peripherals responsive. Hardware-accelerated ray tracing speeds up light sources and reflections by 2x. A smartphone’s fastest 6-core CPU has two performance cores and four efficiency cores to handle the same job 15% faster and 20% less power. Next-generation ML accelerators optimize for Apple Intelligence and save power by performing high-efficiency, high-throughput, and low-latency CPU computations without using the Neural Engine.
For better iPhone viewing, A18 Pro supports Always-On, ProMotion, quicker USB 3, and ProRes video recording. A new ISP and video encoder process 2x more data for faster encoding and pro workflows.
Enhanced Safety and Communication
For peace of mind, the iPhone 16 Pro series offers new connectivity and safety features. In iOS 18, users may send and receive texts, emoji, and Tapbacks over iMessage and SMS when outside cellular and Wi-Fi service using the same breakthrough satellite technology as Emergency SOS. Satellite messages are end-to-end secured. With iOS 18, Emergency SOS Live Video lets users share a live video feed or photos with emergency dispatchers during an emergency call. Later this fall, Roadside Assistance via satellite expands from the U.S. to the U.K.
Better for Nature
The iPhone 16 Pro and 16 Pro Max are eco-friendly. Apple 2030, the company’s ambitious goal to be carbon neutral across its entire carbon footprint by the end of the decade, prioritizes renewable electricity in manufacturing and invests in wind and solar projects worldwide to charge all Apple products, including the iPhone 16 lineup. All Apple facilities, including Apple Intelligence data centers, use 100% renewable electricity.
Apple is designing devices with recycled and renewable materials for 2030. iPhone 16 Pro and iPhone 16 Pro Max have over 25% recycled content, including 100% recycled aluminum in the internal structural frame and 80 percent or more recycled steel across several components. The iPhone 16 Pro series satisfies Apple’s energy efficiency standards and is mercury- and PVC-free. The battery is created with 100% recycled cobalt and over 95% recycled lithium, a first for iPhone. The fiber-based packaging helps Apple reach its aim of eliminating plastic packaging by next year.
iPhone 16 Pro price
iPhone 16 Pro and iPhone 16 Pro Max will come in black, natural, white, and desert titanium with 128GB, 256GB, 512GB, and 1TB storage. iPhone 16 Pro starts at $999 or $41.62 a month, and iPhone 16 Pro Max at $1,199 or $49.95..
Apple provides fantastic iPhone upgrades and savings. Trading in an iPhone 12 or higher earns customers $180 to $650 in credit, or up to $1,000 in credits for an iPhone 16 Pro with a carrier offer. Customers can take advantage of these offers by visiting the Apple Store online.
