Wednesday, February 12, 2025

Google Web Risk API Protects Bitly Users From Harmful Links

Bitly: Using Google Web Risk API to safeguard users against harmful connections

Bitly’s collaboration with Google Web Risk API strengthens Bitly’s capacity to safeguard users and foster confidence as they create millions of links and QR Codes every day.

By creating millions of links, QR codes, and mobile landing pages daily, Bitly has cemented its position as a multiproduct connections platform over the past ten years. With Bitly, users can shorten and personalise lengthy URLs for simpler tracking, management, and sharing. Bitly’s analytics and link monitoring features make it a potent and indispensable tool for companies of all kinds. As the business grows, it is always looking for new methods to improve its safety and trust program.

Bitly’s safety and trust values

Bitly’s dedication to safety and trust is demonstrated in three ways. To start, the business monitors and eliminates dangerous URLs using its in-house technology, such as the Bitly Abuse Prevention System, Threat Detection Service (TDS), and Abuse API, making sure that everyone has a safer online experience.

Bitly then supports its users by encouraging innovation, maintaining key principles, implementing an Acceptable User Policy (AUP), and creating tools that are easy to use, such as the Bitly Trust Centre.

In order to counteract internet risks including terrorism, child sexual abuse materials (CSAM), and phishing campaigns, Bitly also collaborates with technological professionals and non-governmental organisations. One such collaboration is with Google Web Risk.

Google Web Risk and Bitly

In order to bolster its already strong trust and safety program, Bitly teamed up with Google Web Risk API to instantly assess connected URLs against Google’s regularly updated database of dangerous websites and URLs that contravene any of the company’s Safe Browsing guidelines. Every day, Web Risk analyses billions of URLs to update its database, which contains information on over a million dangerous URLs. Social engineering websites like phishing and fraudulent websites, as well as websites that host malware or unwanted software, are examples of these dangerous URLs.

Its objective is to maintain user safety and gain their trust by using Google Web Risk’s business security tool to instantly verify the security of millions of created links and QR Codes. In order to guarantee smooth and secure online experiences, Google Web Risk’s capacity to manage this kind of volume while providing real-time verdicts is essential, considering the volume and velocity of its customers’ daily creation of millions of connections,” stated Ben Kleiman, director of Trust and Safety at Bitly.

The following are some of the main advantages Bitly and Google Web Risk API offer to users:

  • Automatically scanning millions of links and QR codes daily in real time for indications of malicious or abusive material.
  • Providing near real-time automated, programmatic blocking or abusive content warnings with high-fidelity confidence scoring.
  • Giving practical advice on typical forms of abusive content, including spam, malware, phishing, and other dangers that target users.
  • Exposing abuse trends that identify villains for a calculated reaction.
  • Enhancing brand trust in Bitly links’ security to gain a competitive edge.

Confidence score for Web Risk prevents false positives

In order to prevent false positives in threat detection for URLs, one important aspect of content safety that can be the most challenging for businesses is calibrating confidence scoring.

Risk grading and confidence levels are enterprise-grade aspects of Google Web Risk. Bitly was interested in this special function, which enhanced the cooperation. Organisations can assess a URL’s degree of maliciousness using Web Risk’s confidence scoring, which is based on blocklists, machine learning models, and heuristic criteria. Google Web Risk API assigns a risk rating to URLs: low, medium, high, very high, and extremely high.

Bitly keeps improving its security framework to safeguard its consumers

For any technological company, navigating the ever-changing Internet landscape is a problem. Bitly understands that implementing state-of-the-art technology is crucial to properly protecting its users.

Bitly has a distinct advantage on the Internet since it gathers a lot of signals from a wide range of users across numerous businesses.

Google Web risk API

Keeping people away from dangerous websites

A robust cloud service, Google Web Risk API uses AI and ML to proactively shield your platform and users from dangerous websites. Using Google’s extensive threat intelligence database, Web Risk scans over 10 billion files and URLs every day to find malware downloads, phishing websites, and undesired software sources. You can proactively block risky URLs, alert users about unsafe links, stop the spread of malicious information, and improve user security and trust with Web Risk, which currently protects over 5 billion devices.

Use Google Web Risk API, the go-to option for real-time web threat prevention, to secure your company and users.

Features

Superior threat intelligence

Use Google’s extensive knowledge base, which analyses over 10 billion files and URLs every day, to instantly detect malware, phishing, and other undesired software threats.

Large-scale brand protection driven by AI

Protect the online reputation of your brand. With the help of its sophisticated AI models, which actively search through the 10 billion files and URLs it scan daily for risks to your brand, Google can quickly identify and stop harmful websites that are exploiting it on more than 5 billion devices worldwide.

Accuracy that leads the industry

Take use of extremely precise decisions with few false positives, guaranteeing trustworthy threat identification without interfering with the experiences of authorised users.

Google Safe Browsing and enterprise-grade security

Use the same tried-and-true technology that underpins Google Safe Browsing, which safeguards more than 5 billion devices globally.

Updates on threats in real time

With regularly updated danger lists, you can stay ahead of new threats and make sure your users are safe from the most recent attacks.

Automation and smooth integrations

With its adaptable set of APIs and dashboards, you can quickly incorporate Google Web Risk API‘s potent threat detection capabilities into your platforms and apps. Use automation to lessen the workload for your security and threat hunting teams.

Typical Applications

Stop harmful links from spreading on your platform

By proactively detecting and banning dangerous links published on your platform, you can protect your users and uphold the integrity of your platform while halting the spread of criminal information.

Reduce the danger of phishing and safeguard client accounts

By actively blocking phishing links and harmful websites, you can protect your customers’ sensitive financial information, foster confidence, and avert expensive account takeovers and financial losses.

Maintain safe communication and safeguard user confidentiality

By proactively detecting and blocking malicious links published inside your platform, you can guard against frauds, malware, and privacy violations while also creating a secure environment for your users to connect and exchange information. You can accomplish this at scale and while maintaining privacy with the Update API.

Take proactive measures to shield citizens from internet dangers

By using Google Web Risk’s extensive threat intelligence to detect and block harmful websites and reduce losses from phishing and scams, you may improve national cybersecurity and shield citizens from online risks.

Boost your security posture by using up-to-date threat intelligence

To strengthen your defenses against phishing, malware, and other web-based assaults, provide your security teams with Google’s constantly updated threat data so they can proactively detect and block bad URLs.

Google web risk API pricing

Free use

Google Web Risk API offers free use: Free for up to 100,000 requests per month is the Lookup API uris.search; free for up to 100 calls per month is the Submission API uris.submit; ThreatLists.computeDiff is an updated API that is free to use indefinitely.

Pricing

Web Risk pricingPrice by monthly usage for Lookup, Update, and Submission APIs.
API featuresCall type1 to 100,000 calls/month100,001 to 10,000,000 calls/month10,000,001+ calls/month
Lookup APIuris.searchNo cost$0.50 per 1,000 URLsContact sales
Lookup and Update APIhashes.search$50 per 1,000 callsContact salesContact sales
threatLists.computeDiff to update your local databaseFree
Update APIhashes.search to confirm threats$50 per 1,000 callsContact sales
threatLists.computeDiff to update your local databaseFree
Call type1 to 100 submissions a month101 to 200 submissions a monthMore than 200 submissions a month
Submission APIuris.submitFree$2 per callContact sales
Thota nithya
Thota nithya
Thota Nithya has been writing Cloud Computing articles for govindhtech from APR 2023. She was a science graduate. She was an enthusiast of cloud computing.
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