Using AI to help with partners co-market more quickly.
At Google Cloud, it have a strong commitment to enabling AI to benefit businesses worldwide, not only for esteemed clients but also for due the equally significant partners.
Excited to present a major advancement in ability to facilitate with partners’ co-marketing: Google cloud Partner Marketing Studio‘s Gemini-powered content production. These AI capabilities are intended to optimize marketing initiatives throughout the whole ecosystem, enabling with partners to achieve unprecedented success, effectiveness, and influence.
The evolving landscape of partner marketing and the need for AI
Diverse client groups, a complicated web of digital channels, and a growing need for individualized experiences are all challenges facing today’s marketers. The capacity to swiftly and effectively produce high-quality, targeted content is more important than ever in this changing market.
This problem is exacerbated for it partners by the requirement to present a collaborative story with Google Cloud in addition to promoting their own distinctive services and solutions. This calls for a careful balancing act between operational effectiveness, strategic thought, and inventiveness. AI can help with it.
Google cloud Partner Marketing Studio, to free marketing automation tool for partners, transforms from a content repository into an extension of a partner’s marketing team with the addition of generative AI content creation. This makes it simpler than ever to create campaigns that increase demand for partner services and solutions in three different ways:
Customize campaigns with precision
Google Cloud partners may access a carefully selected collection of editable materials, use Google’s marketing know-how, and expedite campaign execution with Google cloud Partner Marketing Studio. On top of this carefully chosen campaign library, new AI editing function enables partners to tailor campaigns to their target audience, whether it by industry, target persona, or organizational maturity.
Consider yourself a partner who is starting a new campaign to showcase your proficiency in data analytics. In Partner Marketing Studio, you locate a pre-made campaign that fits your objectives; nonetheless, it have to be customized for the healthcare sector. With only a few prompts, you can quickly alter the current text to make sure your message is most effective in reaching your target audience.
Easily create unique campaigns from start
Partners frequently have to start from scratch when creating co-marketing material. The AI creation capability can help with that. Without requiring substantial design or copywriting resources, partners may now rapidly and effectively create original marketing material within a co-branded framework to this potent new feature.
Let’s say a partner is introducing a new service that makes use of Google Cloud’s AI features. To market this service to their target market, they require a new email campaign. In just a few seconds, they will receive an engaging, co-branded email with a subject line, body copy, and a clear call to action all infused with Google’s marketing expertise by simply providing the goal of the asset they are creating and any pertinent filters (such as industry or audience) through the creation feature.
Partners may save time and money while making sure the message is relevant to the target audience by using the creation tool to create original marketing content that is customized to their organization’s needs.
Built on Google’s foundation of AI innovation and expertise
Gemini powers these new capabilities, which are based on Google’s brand and content guidelines. These features go beyond simply giving users access to generative AI capabilities; they are trained on it extensive knowledge base of best practices and marketing insights, as well as Google’s profound understanding of AI. Partners get access to Google’s marketing know-how condensed into a user-friendly interface.
In order to make sure that these tools are not only strong but also in line with the brand standards and best practices, it have taken use of Gemini. This implies that you can rely on the material produced by the editing and production tools to be both efficient and true to the Google Cloud brand.
Providing Google cloud partners with training on AI marketing
Google cloud dedicated to giving partners the guidance and assistance they need to successfully utilize the latest AI features in all Google products. Also are thus excited to share that in 2025, it will be offering google cloud partners access to one of with the most popular internal training series: AI Boost Bites.
The goal of this video training series is to give five minutes of real-world, on-the-job training. Google marketers that have effectively incorporated AI into their daily tasks using programs like Gemini, Gemini for Workspace, NotebookLM, and AI Studio are featured in each brief episode. Partners will have the opportunity to observe directly how Google marketers utilize these technologies to create engaging content (text, graphics, video, and audio), gather market data, and address practical marketing issues. A “challenge” to implement the principles is presented after each video to assist put these lessons into practice.
Google Marketers have benefited greatly from AI Boost Bites’ assistance in developing a culture of ongoing learning and innovation, which it is thrilled to share with the partners. Log in to Partner Marketing Studio to locate the AI Boost Bites training series and begin utilizing the AI capabilities.
Providing with the partners with extensive co-marketing benefits as an investment
- Google cloud Partner Marketing Studio is available for use by Partners at the Partner and Premiere levels of the Partner Advantage Program. Partner Marketing Studio is a full-featured platform that supports Google Cloud partners’ marketing initiatives at every stage, not simply as an AI-powered content production tool. Partners get access to generative AI features as well as:
- Global content library: To partners worldwide are supported with localized resources such as Google-authored reports, tailored emails, social media postings, banner advertisements, one-pagers, and pitch decks.
- Tools for automation: Track the effectiveness of your efforts and base your decisions on statistics.
- Marketing materials: Get co-marketing playbooks, logos, and brand guidelines.
- Campaigns: Check out to pre-made campaigns to promote your products and services.
- Messaging: Create your own combined message with Google Cloud and teach your sales and marketing staff using Google Cloud product and solution messaging.
- Templates: With plug-and-play editing and pre-built templates, create and construct efficient marketing and sales materials with ease.
- Get individualized advice from Google Cloud marketing specialists with live help. To help you create successful marketing strategies and optimize your outcomes, to team regularly provides live webinars, weekly orientation sessions for new users of Google cloud Partner Marketing Studio, and one-on-one assistance.
- Google Cloud speakers: For your events, request a Google Cloud speaker. Use the knowledge and perspectives of the top speakers to elevate your events.
- Google-vetted agencies: To help your marketing efforts, get in touch with reputable marketing firms that have demonstrated success working with Google Cloud partners. To make sure you have access to the tools accessible, it have put together a list of premier companies that focus on Google Cloud marketing.
