Improvements to the Google Cloud Marketplace private offer open both corporate and AI use cases.
Google Cloud Marketplace
Enterprise clients want flexibility and choice when it comes to procuring technology for various departments and business units that operate globally. This must also apply to technologies, such as generative AI solutions, that are purchased via the Google Cloud Marketplace and interact with a customer’s Google Cloud environment.
Google Cloud Marketplace optimizes the value of cloud investments by enabling purchases of ISV solutions to deduct from Google Cloud commitments, offers a premium inventory of cutting-edge ISV solutions, and enables flexible options to trial and buy them. Whether via public listings or tailored, negotiated private offers, can assist expedite transactions between consumers, technology providers, and channel partners by moving a large portion of the conventional IT sales process online.
Private offers are a useful tool for partners and consumers to agree on terms and payment plans that meet the unique requirements of a business. It have been pleased to present more private offer improvements today, along with the business applications they enable.
Support for enterprise AI purchasing models
Key fundamental models that may be deployed to Vertex AI as well as generative AI SaaS solutions can be purchased and sold on Google Cloud Marketplace. From producing high-quality code and summarizing lengthy papers to creating content for goods and services, these creative technologies are assisting businesses in delivering cutting-edge business apps.
Through a range of transaction models, such as usage-based discounts, committed use discounts (CUDs), and, most recently, provisioned throughput a fixed-cost subscription service that reserves throughput for supported generative AI models on Vertex AI Google Cloud Marketplace private offers enable customers to transact third-party foundational models and LLMs.
Based on the capacity acquired, google cloud created provisioned throughput to provide partners and consumers the freedom to transact and utilize any model from a partner-specified model family. Customers that are developing real-time generative AI systems, including chatbots and customer representatives, need provisioned throughput because it allows for key workloads that need constant high throughput while controlling overages and keeping predictable pricing. Customers may still benefit from the cost-saving measures that Google Cloud Marketplace procurement offers, such as the option to reduce Google Cloud obligations by investing in ISV solutions, such as generative AI models.
Customize payment plans and offers for several purchases
Each business unit inside an organization now has the option to purchase an ISV’s SaaS solution on Google Cloud Marketplace, with varying subscriptions and pricing plans depending on the requirements of their cost center. Customers may place several orders for the same product thanks to this feature, which is especially helpful for big businesses with many divisions, subsidiaries, or foreign offices.
Additionally, subscription plans for the same technological solution may be tailored for each unit. This capability is currently offered privately for fixed-fee SaaS solutions. Partners may activate numerous orders for their relevant items in Google Cloud Marketplace to make this possible. Watch a video demonstration to see how this works.
Enterprise use cases are already being enabled by customers and ISV partners, who are also seeing the value that this new functionality offers.
For Quantum Metric and its customers, the ability to make numerous orders for the same product in Google Cloud Marketplace has revolutionized the market. Everyone have been able to satisfy the demands of the companies to serve who need distinct subscriptions for the analytics platform for various business units and quick upsells thanks to multiple order support. Because of this, Quantum Metric has been able to grow its income and presence within the joint accounts while offering even better client service throughout the procurement cycle.
“Spoon Guru’s connection with Google Cloud Marketplace has accelerated company development, allowing to provide outstanding value and quickly build the client base. Meeting the various demands of it corporate clients from quick upsells to customized subscriptions for various business units has been made possible by the Nutrition Intelligence product’s flexibility to accommodate numerous orders. By offering more flexibility and help throughout the purchase process, this innovation has improved customer happiness while also speeding up revenue development.
Tackle’s purpose is to simplify things for all of the Cloud GTM clients. Currently always changing the road map to make it easier, more efficient, and more flexible for ISVs to sell via and with Google Cloud Marketplace. It are thus thrilled to be a launch partner for the multiple orders for a single customer feature of Google Cloud Marketplace. Customers of Google Cloud Marketplace benefit from more flexibility as it speeds up their Cloud GTM journey, enables them to meet client demands, and boosts income.
To better provide end users with various payment alternatives, partners may also benefit from streamlined payment schedules for private offers that are ISV-directed and reseller-initiated. Monthly, quarterly, yearly, and custom installment payment schedules including prorated payments are supported by Google Cloud Marketplace Private. The user experience for handling varied payment schedules is made simpler by this improvement.
Long-term contracts and upfront payments
Additionally, by paying for essential technological solutions up to five years in advance, consumers have more control over how they allocate their spending. Private packages allow for multi-year upfront fees and allow users to pay down their Google Cloud commitment on a yearly amortized basis. In addition, companies are implementing contract durations of up to seven years. Customers benefit from more flexible expenditure management because of to these capabilities, while others benefit from better financial control.
