3.2 billion users are currently being actively protected by Cross-Account Protection, and Google launching Global Signal Exchange (GSE) in collaboration with the Global Anti-Scam Alliance and DNS Research Federation to pool knowledge and leverage technology to combat abuse and frauds.
Scams can cause harm in the real world and have a terrible effect on people’s lives. Many teams at Google are focused on protecting people from scams. Because of this, they have created top-notch systems for identifying and stopping fraud, and its stop millions of scam attempts every day across all of Google products and services.
That’s also the reason we’re revealing more details about a new collaboration to combat scammers today and how, since initial announcement earlier this year, Cross-Account Protection has been actively safeguarding 3.2 billion users.
Global Signal Exchange
The Global Signal Exchange aims to combine as many data sources as possible and increase the visibility of those who facilitate cybercrime in order to provide real-time insights into the supply chain that delivers fraud, scams, and other types of cybercrime.
First, reports, phishing attacks, scams, and URLs and IP addresses will be the main focus. In order to address a wider spectrum of harmful actions, the Global Signal Exchange will further broaden its services after its official launch on January 1, 2025.
Features
Worldwide Signal Transmission
Giving verified members the ability to receive signals from sources in a controlled manner.
Instantaneous Analysis
Supplying Trusted Users with customized information about the locations and methods of abuse.
The leaderboards
Bringing clarity to the areas where cybercrime occurs.
Google is the first Founding Member of the GSE, a new initiative that aims to serve as a global clearinghouse for signals of fraud and online frauds.
This partnership makes use of each partner’s advantages: Google’s expertise in preventing fraud and scams, the DNS Research Federation’s strong data platform with more than 40 million signals, and GASA’s wide network of stakeholders. Through collaboration and the creation of a centralized platform, GSE hopes to enhance the sharing of abuse signals, facilitating the quicker detection and abolition of fraudulent activity across a range of industries, platforms, and services.
With Global Anti-Scam Alliance and the DNS Research Federation controlling access, the objective is to develop an easy-to-use, effective system that functions at an internet-scale and is available to eligible companies.
The complicated problem of online fraud and fraudulent signal sharing is something that the GSE aims to address. In order to detect scam signals, a long history of collaborating with Priority Flaggers worldwide. For the first time, Google was able to disclose more than 100,000 URLs of fraudulent online retailers in this first data platform trial.
As part of the same test, Google also ingested one million scam signals. As learn from the experiment, plan to add data from other pertinent Google product areas soon. To begin, it will share URLs that it has taken action on under Google fraud standards.
The platform’s data engine, which is powered by Google Cloud Platform, will enable users to share and consume signals collected by others while taking advantage of Google Cloud Platform’s artificial intelligence (AI) capabilities to identify trends and intelligently match signals.
As part of this announcement, Google is providing fresh funds to GASA and the DNS Research Federation to launch the GSE. Additionally, it has established a collaboration that allows the transmission and reception of signals of scam and fraud activities across pertinent and within-scope products and services on online fraud and scams.
Experience has taught that to battle bad actors and safeguard users, industry, businesses, civic society, and governments must work closely together to combat fraud and the criminal organizations that perpetrate it. Through its ongoing efforts to build tools, publish research, and share knowledge and information with others to protect individuals online, it is dedicated to doing its part to protect users.
Global Anti-Scam Alliance
The Global Anti-Scam Alliance (GASA) is a non-profit organization committed to the protection of consumers from scams. By fostering collaboration among a diverse group of stakeholders, including policymakers, law enforcement agencies, consumer authorities, non-governmental organizations (NGOs), the financial sector, cybersecurity experts, and commercial organizations, GASA aims to create a unified network against scams. The organization’s efforts are focused on sharing valuable insights and developing strategies to combat fraudulent activities effectively.
The Global Anti-Scam Alliance (GASA) is a pioneering non-profit organization committed to the fight against scams on a global scale. By fostering collaboration among a diverse group of stakeholders, including policymakers, law enforcement agencies, consumer authorities, non-governmental organizations (NGOs), the financial sector, cybersecurity experts, and commercial organizations, Global Anti-Scam Alliance GASA aims to create a unified front against scams. The organization’s efforts are focused on sharing valuable insights and knowledge to combat fraudulent activities effectively.
One of GASA’s key annual initiatives is the production of the “Global State of Scams” report, which offers a comprehensive overview of scam trends worldwide, alongside numerous localized reports tailored to various countries. Additionally, GASA hosts the Global Anti-Scam Summit (GASS), a significant event that brings together experts and stakeholders from around the world to discuss and strategize on anti-scam measures. With plans to expand its reach by establishing chapters in Brazil, Africa, and Asia, GASA is dedicated to making significant strides in the global fight against scams, protecting consumers and businesses alike from the evolving threats posed by scammers.
Cross Account Protection
It unveiled Cross-Account Protection in May, a feature that facilitates continued platform collaboration in the fight against abuse. It is revealing today that 3.2 billion users are actively protected by Cross-Account Protection on websites and applications where they login using their Google Account. This strengthens your resolve to protect yourself on Google platforms and beyond.
When websites and apps interact, Cross-Account Protection is automatically available and free. Log in with Google to enable Google to securely send security alerts about questionable activity with the apps and services linked to your Google Account. They are collaborating with your favorite websites and applications on Cross-Account Protection, such as Indeed, Canva, and Electronic Arts, because cooperation is essential to protecting individuals online. To help you stay secure online and stop hackers from establishing and sustaining a foothold across your numerous online accounts, third-party apps and services can utilize Google’s suspicious event detection.