To Showcase the Advantages of Modern Quantum Computing, D-Wave Introduces the “Quantum Realized” Brand Campaign
In order to highlight the advantages of modern quantum computing, D-Wave Quantum Inc. (also known as “D-Wave” or the “Company”), a pioneer in quantum computing hardware, software, and services as well as the first commercial provider of quantum computers worldwide, today unveiled a new integrated advertising campaign called “Quantum Realized.”
D-Wave CEO Dr. Alan Baratz’s open letter about the commercial potential of quantum computing was published in The Wall Street Journal to begin the new campaign. In his letter, Dr. Baratz introduces the “Quantum Realized” framework, which has three standards for determining the worth of a quantum company:
- The business offers quantum technology that can solve computationally challenging tasks more quickly or effectively than a traditional computer alone.
- Its quantum systems are very available, dependable, and performant.
- It has demonstrated success for commercial clients in deploying proof-of-concepts and in-production applications.
At the moment, D-Wave is the only business that satisfies every need listed above. Visit dwavequantum.com/quantum-realized to read Dr. Baratz’s message and find out more about how D-Wave can help you realize the benefits of quantum computing right now.
“Quantum Realized” is D-Wave’s biggest brand campaign to date, and it marks a critical turning point for the company as it go on with its next phase of technological and commercial activities,” Dr. Baratz stated. With a $320 million cash balance, multiple 5,000+ qubit systems that are currently solving real customer problems, an unmatched 99.9% quantum cloud service up-time, and the capacity to tackle significant issues that will never be resolved on a CPU or GPU, we think D-Wave is the first company that can deliver on the value of quantum computing today. This is the realization of quantum mechanics.
In addition to events like Qubits 2025, D-Wave’s annual user conference, and the company’s sponsorship of the International Year of Quantum Science and Technology, which aims to increase public awareness of quantum computing, the Quantum Realized brand campaign will be distributed through digital and print advertising channels.
Quantum Realized Important Concepts and Themes:
- Quantum Computing is “Realized” Today, Not Just a Future Promise: The campaign’s main takeaway is that, rather than being a theoretical idea, quantum computing is a useful technology that is now providing real advantages to companies. D-Wave is presenting itself as the business that has brought this to pass.
- Commercial Viability as the Main Argument: The ad places a lot of emphasis on D-Wave’s technology’s commercial viability, highlighting its practical uses, client successes, and financial stability.
- Three Standards for Assessing Quantum Companies: In his open letter, Dr. Baratz lists three essential criteria for assessing a quantum business:
- Performance Advantage: For complicated issues, the quantum technology must perform better than traditional computers.
- Availability and System Reliability: The quantum systems need to be dependable, highly effective, and easily accessible.
- Proven Commercial Success: Through in-production applications and client proof-of-concepts, the business must show that it has achieved commercial success.
- D-Wave as the Only Business Fulfilling the Requirements: D-Wave asserts its leading position by clearly stating that it is the only business that presently satisfies all three criteria.
- Whole-Stack Quantum Solutions: D-Wave emphasizes a holistic approach by providing a whole ecosystem that includes hardware (Advantage quantum system), cloud platform (Leap), software & tools (Ocean), professional services (Launch), and learning solutions.
- Emphasis on Real-World Use Cases: To demonstrate the relevance of its quantum solutions, the firm provides a long number of real use cases from a variety of industries.
- Broad Media Outreach and Open Letter: To optimize reach, the campaign carefully places an open letter from the CEO in a prominent journal (The Wall Street Journal) and expands through print and digital advertising as well as sponsorships.
Concerning D-Wave Quantum
D-Wave is a pioneer in the creation and provision of software, services, and systems for quantum computing. Being the only business in the world to construct both annealing and gate-model quantum computers, it also the first commercial provider of quantum computers. Its goal is to assist clients in seeing the benefits of quantum technology right now.
With 99.9% availability and uptime, its 5,000+ qubit Advantage quantum computers the biggest in the world are accessible both on-site and in the cloud. D-Wave is trusted by over 100 firms to handle their most difficult computational problems. Customers utilize its technology to solve use cases in research, artificial intelligence, optimization, and more. To far, its Advantage and Advantage2 systems have received over 200 million issues.