Through creative tools and strategic alliances, Campaign Manager 360 assists agencies and advertisers in navigating the rapidly changing digital market, especially CTV.
Don’t undervalue your ad server’s capabilities. It is the cornerstone of any effective campaign in the increasingly complicated media landscape of today, which includes programmatic, direct buys, social media, search, CTV, and innumerable other touchpoints. No matter how creative your media investments are, they are only as good as the technology that makes them possible.
To assist you better manage your advertising campaigns across many platforms and channels, it has invested in Campaign Manager 360’s capabilities. According to Kimberly-Clark’s Global Media Tech Product Owner Mairi Fogle, “Campaign Manager 360 gives us a comprehensive picture of its digital performance by measuring all of its paid media and offering innovative insights. It is able to produce more pertinent customer experiences because to this consolidated data.
This one vision is more important than ever as CTV grows and campaigns become more complicated. In order to guarantee smooth connections and simple insights for ad serving across all formats and channels, including CTV, Google is launching new partner connectors to Campaign Manager 360.
Making creative processes more efficient using Adobe and Typeface
Juggling creative materials, tagging, and trafficking across an increasing number of platforms is a common and time-consuming aspect of modern marketing. To make the creative process more efficient, it has teamed up with Adobe and Typeface.
First, a collaboration between Campaign Manager 360 and Adobe GenStudio for Performance Marketing has been revealed. Campaign Manager 360 can immediately receive creative materials from Adobe with to this connectivity. Creative teams and marketing teams that must scale variants for demanding channels like social media and mobile can collaborate more easily thanks to Adobe GenStudio for Performance Marketing. With its powerful capabilities, customers can employ generative AI technologies to produce content variations and locate assets that have been approved by the brand.
Second, brands can now quickly create customised, on-brand content for automated, multi-channel campaigns with its collaboration with Typeface, a top generative AI platform.
Using Google Ads and The Trade Desk connections to streamline campaign activation
Proper ad serving requires more than just having the perfect creatives; it also requires accurate tagging. It has historically been a laborious and manual procedure to download tags from your ad server and upload them to purchasing platforms. It has allowed direct connectivity between your Campaign Manager 360 account and Google Ads and The Trade Desk to make campaign activation easier.
Ad tags can now be sent straight to The Trade Desk for Campaign Manager 360’s creative assistance. Additionally, using Campaign Manager 360 measurement tags to Google Ads campaigns is simple. Later this year, it intend to extend these kinds of interfaces to additional purchasing platforms.
Assisting you in comprehending performance across CTV and streaming
Campaigns for CTV devices provide special possibilities, but they also necessitate knowing performance inside your larger marketing plan and ensuring ad compatibility across various streaming devices. Google’s new Campaign Manager 360 connection with Netflix Ads for ad serving and reporting is one way it is making CTV campaign activation easier. Serving the VAST video creatives on Netflix’s ad-supported inventory is made possible by this integration. Additionally, Campaign Manager 360 now allows you to track the impression delivery of your Netflix ad campaigns for the first time. This implies that you can now use a single platform to activate and track Netflix inventory in addition to your other video campaigns.
Maximising impact requires an understanding of how your linear TV and streaming ads interact. In order to give you a single view of campaign reach across your whole media strategy, including linear TV, Campaign Manager 360 now also offers Cross-Media Reach. This new research compares the incremental and unique reach of your digital video advertisements with those of your linear TV campaigns using Comscore data. You can better plan and optimise advertising by determining whether audiences are exclusive and shared.
Your ad serving shouldn’t be a last-minute decision. It’s an effective tool for increasing media performance and productivity. It will keep establishing new connections with important media and technology partners and use Campaign Manager 360 to take advantage of the newest developments in ad formats and channels.
What is Campaign Manager 360?
Campaign Manager 360 helps advertisers and agencies manage website and mobile digital campaigns online. It has ad serving, targeting, verification, and reporting options.
Features:
Reporting: It tracks impressions, clicks, conversions, and ad spend.
Ad targeting: It assists advertisers.
Ad verification: It aids advertisers.
Ad serving: Campaign Manager 360 services advertisers.
Trafficking: Campaign Manager 360’s Trafficking tools manage creatives and ad campaigns.
Who uses it?
Advertisers
Agencies
Businesses with bigger resources, sales teams, and audiences
How it works?
Campaign Manager 360 contracts include a monthly or annual Minimum Service Fee.
Is campaign manager 360 free
It is not free to use Campaign Manager 360. It is a licensed product that costs money. The quantity of advertisements you run determines the cost.
Justification
Ads can be managed, hosted, and measured via Campaign Manager 360, an ad server owned by Google.
- Trafficking, PPC analysis, and verification are among its characteristics.
- The quantity of impressions or clicks your advertisements produce determines how much a licence costs.
- You pay a monthly charge that is determined by either the CPC model for clicks or the CPM model for impressions.
- Additionally, you have to pay a minimum service charge, which is a certain sum that you commit to paying every month or year.
- Campaign Manager 360 and other Google Marketing Platform tools are available for purchase directly from Google or via a partner.
