Google Cloud announced that BigQuery datasets are now available on Google Cloud Marketplace via BigQuery Analytics Hub, giving businesses additional ways to support creative analytics use cases and acquire data for enterprise business requirements. Google Cloud Marketplace is a centralised procurement platform that provides access to a large number of corporate apps, LLMs, core AI models, and, as of late, both free and commercial datasets from Google and third-party data sources. BigQuery Analytics Hub’s inherent governance, security, and encryption features allow for cross-organizational zero-copy sharing at scale.
In addition to making data procurement easier for consumers, this close interaction between Google Cloud Marketplace and Analytics Hub enables data suppliers to access a worldwide audience and open up new business prospects. Let’s examine the many advantages that this advancement offers.
Streamlined data procurement for customers
Customers wishing to obtain high-quality datasets to support analytics, artificial intelligence, and business application optimisation can benefit greatly from the launch of BigQuery datasets on Google Cloud Marketplace. Google Cloud supply a large range of datasets, including commercial data products from top suppliers including Weather Source, a Pelmorex firm, Equifax, and Dun & Bradstreet.
In addition to finding generative AI, analytics, and business apps that interface with or operate on Google Cloud, data teams can now quickly locate, purchase, and use datasets from a single, comprehensive catalogue. Businesses may more effectively manage their resources, lessen administrative load, and expedite data and AI-driven efforts by streamlining the data discovery and procurement process. The customer’s Google Cloud commitment may be withdrawn if they acquire a dataset from the Google Cloud Marketplace.
Immediate access to purchased data
Customers may use Analytics Hub to instantly access datasets within their BigQuery environment after purchasing them. When a customer subscribes to a BigQuery dataset they have purchased in Analytics Hub, a connected BigQuery dataset is instantly generated in their Google Cloud project. This enables companies to speed up analytical procedures, shorten time-to-value, and quickly integrate acquired data with their own data without the need for data relocation or duplication. Organisations may swiftly use the collected data to promote innovation and inform strategic choices by removing the typical bottlenecks related to data acquisition and expediting data delivery times.
Cost control, security and governance
Because linked BigQuery datasets in Analytics Hub are live pointers to shared data and don’t need data duplicating, customers purchasing datasets through Google Cloud Marketplace can save a large amount of money. Additionally, there are no additional replication or storage expenses to consider. Customers may also lessen billing sprawl by using unified billing for third-party ISV solutions, Google Cloud services, and now datasets.
Google Cloud Marketplace may help customers reduce expenditure on third-party solutions by 21.2% on average, according to a new IDC study1 commissioned by Google Cloud. This is primarily because customers can avoid needless purchases, reduce duplicative spend, and take advantage of committed spend reductions. Customers who consolidate contracts throughout their whole organisation benefit from cost savings and better time-to-value opportunities.
Regarding security, Google Cloud offers strong tools to help safeguard data. Commercial data may be securely exchanged across organisational boundaries with Analytics Hub’s native support for provider and subscriber project isolation. Through BigQuery and Analytics Hub, customers may additionally implement certain security configurations, such as support for Virtual Private Cloud Service restrictions, which enables customised access restrictions to help prevent unwanted access.
Additionally, by activating the Google Cloud Private Marketplace feature, which allows a carefully selected selection of reliable goods, including BigQuery datasets, that can be found, acquired, and utilised by their data analyst teams, enterprises may preserve governance and control over the solutions in use. By enabling end users to request the availability of new items, Private Marketplace allows administrators to keep control over which datasets are utilised while also ensuring that governance rules do not impede productivity. According to the same IDC study, compliance teams may increase their productivity by 31% by using Google Cloud Marketplace to manage third-party software purchases.
Data providers extend reach to customers
Listing their products on Google Cloud Marketplace gives data provider partners a number of benefits, including increased access to a larger consumer base, which promotes market expansion and company success. Data providers may effectively make their BigQuery datasets available to new clients through a simplified onboarding procedure, opening up new revenue streams.
Analytics Hub minimises friction between sellers and consumers by immediately granting customers access to the data provider’s data when a transaction is completed in Google Cloud Marketplace. Furthermore, by integrating with Analytics Hub, data changes are rapidly disseminated, giving end users access to the most recent information and boosting client loyalty and satisfaction. Currently available to clients and partners in France, Germany, the United Kingdom, and the United States, Google Cloud Marketplace facilitates BigQuery dataset trades using the agency model.
Unlock monetization opportunities
Data provider partners have access to a variety of revenue-generating options through Google Cloud Marketplace. Those that already have data in BigQuery may use Analytics Hub to distribute it easily at scale, and Google Cloud Marketplace to sell, commercialise, and open up new revenue sources. By extending their monetisation plans and optimising income potential, partners may further leverage the inherent value of their data through integration options between Analytics Hub and Google Cloud Marketplace.
Partners might choose to use publicly available, off-the-shelf prices or specially negotiated private offers to conduct business with clients. Without requiring intricate technological linkages, they may establish fixed-fee subscriptions and personalise payment plans for data services, making revenue generation easier. Use the standard agreements offered by Google Cloud or create your own.
Lastly, data providers may quickly examine usage trends, add or cancel subscriptions, and analyse usage behaviour all from a single window with Analytics Hub’s usage metrics and subscription management. Additionally, businesses may monitor traffic and conversion in the Analytics dashboard of the Google Cloud Marketplace Producer Portal if they run campaigns to direct users to Google Cloud Marketplace BigQuery dataset offers. Partners may efficiently monetise data on Google Cloud’s platform in a variety of ways, including by delivering sophisticated data services or by selling fixed subscriptions.
The business potential and consumer use cases that BigQuery datasets on Google Cloud Marketplace may help offer have data provider partners thrilled.
One of the main pillars of Google Cloud’s collaboration with Google Cloud is promoting the use of Dun & Bradstreet data through joint-go-to-market. Google Cloud shared clients may now easily trade Dun & Bradstreet’s reliable and high-quality data on the Google Cloud Marketplace, instantly accessing robust analytics and real-time insights. Businesses are better able to plan their data strategy when they have more of their Artificial Intelligence-ready data on BigQuery.
A major advancement in data accessibility is represented by Google Cloud’s partnership with Google Cloud to make Equifax data accessible on Google Cloud Marketplace and Analytics Hub. Through the use of this platform, their clients can now easily incorporate Equifax insights into their current processes, encouraging creativity and well-informed choices.
Being an early adopter of the Google Cloud Marketplace makes us proud, and Google Cloud is eager to expand on their early success by utilising BigQuery’s integrated capability. Google Cloud’s teams can now concentrate on opening up new prospects with their shared clients since Google Cloud Marketplace has expedited the lead generation, acquisition, and delivery of Google Cloud’s data assets.
The way that consumers and data providers leverage data to support the upcoming AI generation and business use cases is changing with Analytics Hub and Google Cloud Marketplace. Discover more about Google Cloud Marketplace’s BigQuery datasets and Analytics Hub.
