Tuesday, July 16, 2024

Discover Apple The TRX Exchange in Kuala Lumpur on June 22

The TRX Exchange

Today, Apple gave a sneak peek at Apple The TRX Exchange, Malaysia’s first Apple Store. The new store, which is situated in the centre of Kuala Lumpur’s brand-new Tun Razak Exchange (TRX) core business sector, will bring Apple magic to the nation like never before. Consumers can take advantage of free Today at Apple sessions to learn how to get the most out of their devices, explore and purchase Apple’s cutting-edge portfolio of goods and services, and enjoy great support from experienced team members.

Apple’s senior vice president of retail, Deirdre O’Brien, stated, “Apple live for moments when they can surprise and delight Apple customers, and we’re excited to do that in Malaysia with the opening of Apple first store, Apple The TRX Exchange.” “Our retail teams always find it special to be able to support and establish a direct connection with a new community, and apple is excited to welcome customers to this stunning space that is intended for creativity, discovery, and shopping for the most cutting-edge products available on the market.”

More than 160 employees at Apple The TRX Exchangeare prepared to assist consumers in selecting their ideal Apple products, such as the new iPad models, which include the revamped iPad Air and the exceptionally thin iPad Pro with M4. They also have access to the whole iPhone 15 collection.

Apple Free in-store sessions are being offered to customers by The TRX Exchange, an inspirational centre for education, through Today at Apple. The sessions, which are led by Apple Creatives, will teach visitors how to make the most of their gadgets and unleash their creativity. Topics covered will include iPhone picture and video tours that showcase the stunning store location, as well as fundamentals and how-to lectures.

A unique Today at Apple series called “Jom Discover” will be held in honour of the opening from Saturday, June 22 through Saturday, July 6. The events, which will feature a number of Malaysia’s most well-known designers, will highlight Apple’s whole line of goods and services and provide an insight into the creative process.

Among the “Jom Discover” series’ sessions are:

  • Demonstration:
  • Workshop: Use Jason Smashpop to Take iPhone Portraits
  • Highlight: Adam Lobo’s Video Magic on the Mac
  • Workshop: Using iPad to Transform Ideas Into Action with Iman Azman
  • Highlight: Enjoy a Happy Life with Apple Watch and Nana Mohd

Apple The TRX Exchange links a verdant rooftop park that encircles the upper level of the store to the mall’s central atrium. The three-dimensional tiered roof has horizontal glass panels that let in less light and shading blades that block out the sun, giving off a pleasant glow at night. Daylight enters the inside through a central glass oculus, which also has a dynamic artificial lighting component.

The store’s three floors of exploration, education, and shopping are connected by a sculpture-like staircase made of quartz and glass. The Forum, where Today at Apple is hosted, is situated on a floating deck that connects to the mall. The upper level, on the other hand, has a direct connection to the park’s edge, allowing natural light and greenery to flow through the store’s continuous glass façade.

The Apple The TRX Exchange is carbon neutral and powered only by renewable energy, much like all Apple locations. Light terrazzo flooring, polished stainless steel columns, natural stone walls, and a timber ceiling are just a few of the exquisite elements used in the store’s design.

Explore the surrounding exhibit tables and avenues, browse the newest Apple Watch lineup, the iPhone 15 lineup, and the new iPad Air with M2, which are Apple’s first-ever carbon neutral products. Apple Specialists are thrilled to establish a connection with the neighbourhood through customised setup and assistance, the transition to iOS, and Apple Trade In, which allows users to exchange in their old device for credit towards a new one.
Students and families may save money on a Mac or iPad just in time for return to school with Apple Education Pricing, which is only available through Apple Retail.

Customers who meet the requirements can also take advantage of the university student deal, which is valid in-store and online through September 30. Customers who purchase an eligible Mac or iPad will receive an Apple Pencil when they purchase AirPods.

Apple In order to make it even simpler for customers to conduct online orders and pick up products whenever it’s most convenient for them, The TRX Exchange also has a dedicated Apple Pickup counter. Moreover, clients can schedule an appointment at the Genius Bar to receive in-person assistance from a specialist for practical technical and hardware support.
Apple On Saturday, June 22, at 10 a.m. MYT, the TRX Exchange opens. Consumers are welcome to register for upcoming Today at Apple sessions and peruse carefully selected content on Apple TV+, Apple Music, and the App Store that honours the spirit of creation in Malaysia.

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